“Hold the line caller, I’m transferring you to…anywhere you want!”
Not the official script?
Well, for smart organisations it may as well be.
For them, the notion of their employees being in when they’re out, is an actual reality.
Thanks to the clever convergence of fixed and mobile telephony, voice calls to every employee – whether in the office, out in the field, or simply working from anywhere – are re-routed seamlessly.
The mobile SIM card has become the fixed line extension…and now everyone everywhere can take a call whenever they are needed.
Not via an app that first has to be installed, launched and opened – and which can play havoc with battery life.
Just a plain, dependable, natively-dialled voice call which leverages the cost and reliability of the existing carrier network and which delivers big on user experience.
Indeed, in a world in which the modern enterprise communications tech stack must respond to all of today’s demands for speed and simplicity, fixed mobile convergence is a highly-effective component capable of complementing even the most comprehensive suite of solutions.
For end user organisations and their technology partners, it presents significant opportunity to drive efficiency and growth.
“There is a largely under-served section of the business telephony market for users that are not permanently at desks or in front of screens and all surveys show that the vast majority of people prefer to use their mobile phones rather than landlines – all of that adds up to a significant market opportunity,” says Mark Herbert, Head of Partner Innovation at Europe’s leading UCaaS platform provider Dstny, whose all-in-one-place Dstny Converge solution has fixed mobile convergence covered.
“Think about a salesforce out in the field, or engineers servicing customers, or a fleet of delivery drivers permanently on the road, or knowledge workers working remotely or from home. They are not in front of desktops, and opening multi-step calling apps can be clunky and unreliable as they depend on problematic mobile data coverage.
“Seamlessly converging fixed line and mobile telephony via a single and powerful unified communications platform means their mobile handsets are simply an extension of their organisation’s main phone system.
“Calls to head office can be put through to them in moments, just as if they were sat at a desk down the hall. Call quality is high because the underlying carrier voice networks are robust and reliable; there is no app to open before a connection can occur; and for the caller, they are through to the right person quickly and with no fuss.”
Brilliantly, in Dstny’s case, that kind of convergence also means that the entirety of organisations’ UCaaS functionality applies to all of its connected mobile voice calls.
Security, compliance, call recording, data capture and analysis: it all remains within the PBX.
“Dstny’s heritage as an innovative and trusted provider of voice communication services to businesses means we have the expertise and experience to provide a brilliant, converged solution,” says Bjorn Kaxe, Product Manager.
“We know what end users want and we know how to make it happen. Users’ mobile phones can even contain multiple SIMs so they can switch between making and taking calls to and from work and using their phone for personal calls if they wish.
“Reachability is high because network roaming is robust, and battery life is not adversely affected in the way it is when voice calling apps are used. Users simply see an incoming native call on their mobile screen in the normal way, and it can be accessed via their call history in the normal way too.
“From a BYOD perspective it is perfect as the separate business SIM belongs to the employer and can be fully-managed remotely by them.”
For channel resellers, it is an opportunity to help organisations maximise the value of a new approach to business mobility whilst simultaneously making life easier for their remote and often tech-dependent workforces and improving the wider customer communication experience.
“We like to call it a ‘mega-niche’ market,” says Herbert.
“It’s niche because not all businesses need to give their workforce a secure extension in a mobile phone.
“But it’s mega because those that do – such as providers of financial services, national on-site customer servicing, or deliveries and logistics fleets – often need to do so for a very large number of users.
“We have identified around five mega-niche use cases and, for resellers who seek out those types of opportunities, the fixed mobile convergence pre-sale conversation can be an easy one to start.”
To learn more about how Dstny can help your and your customers’ businesses maximise the benefits of fixed mobile convergence, visit Dstny.
