Phonism has announced a new CEO as well as President and CTO in a major C-suite shakeup.
The provider of cloud SIP device management services has confirmed that Steve Lazaridis, its Founder and longstanding CEO, will now serve as the company’s President and CTO, while former Chief Revenue Officer Greg DiFraia will step up as the new CEO.
Phonism pitches these moves as a “significant realignment of its leadership team to position the company for accelerated growth and innovation in the rapidly expanding telecom sector”.
Lazaridis commented:
We are at an exciting point in our journey. This leadership realignment is a strategic enhancement of our core capabilities, equipping us further to drive growth and deliver exceptional value to our customers. It directly aligns with our vision of Phonism continuing to lead device management innovation for the UCaaS industry.”
In his enhanced role, Phonism says that Lazaridis will oversee technological advancements and product innovation, capitalising on his industry experience and technical acumen to further Phonism’s strategic goals.
More Details On DiFraia’s Career And New Remit
Phonism highlights DiFraia’s over two decades of experience scaling technology enterprises and excellent performance. The business suggests he possesses a thorough comprehension of the global markets that will be crucial as he steers Phonism through its forthcoming growth stage.
Before his tenure at Phonism, DiFraia served as the General Manager at Scality, a trailblazer in software-defined, multi-cloud data storage solutions. Preceding his role at Scality, DiFraia held the position of Vice President of Strategic Alliances at Turbonomic. Additionally, he occupied several pivotal roles at Dell EMC, notably as Director of Global Sales & CTO of Elastic Cloud Storage, where he directed the global sales strategy for the ECS software-defined storage platform.
His leadership is expected to play a vital role in broadening Phonism’s market reach and intensifying customer engagement.
“As the new CEO, I am immensely excited about the opportunities that lie ahead for Phonism,” said DiFraia. “The market is ripe for innovation, and with our talented team, we are well-positioned to lead the charge in transforming device management practices across the globe.”
State Of Play On Phonism’s Executive Team And Strategy
Phonism confirms that Marc Tribbe will continue to serve as Chief Product Officer, leveraging his experience in product management and customer experience. Phonism says that it expects Tribbe’s “Customer First” product vision to be pivotal in refining the existing product line and introducing new solutions aimed at simplifying the user experience.
“Phonism’s realignment marks a pivotal moment in our journey toward innovation and growth,” added Tribbe. “As Chief Product Officer, I am excited to drive our commitment to excellence in product management and development. Our focus remains steadfast on delivering cutting-edge solutions that anticipate and meet the evolving needs of our customers in this dynamic market landscape.”
Meanwhile, former Chief Operating Officer James L. Lee, who Phonism says played a vital role in optimising processes and delivery, will transition to an important position on the Board of Directors.
Phonism affirms that its vendor-neutral device automation and management platform strategically positions the company to leverage the industry’s expansion. With its updated leadership structure, Phonism says it’s well-equipped to refine its offerings and broaden its influence in the UCaaS market.
Alianza, Phonism Partner on Advanced Device Management Experiences
In March, Alianza and Phonism partnered to deliver advanced device management experiences for service providers and end users.
The cloud comms platform has partnered with Phonism to provide Alianza customers with exceptional deployment and configuration ease for Alianza-certified devices natively supported on its platform.
Utilising the Phonism integration optimises migrations, provisioning processes, and time to market. Phonism templates enable zero-touch deployments, remote bulk management, and centralised firmware and configuration compliance management.
