In this UC Today interview, Marcus Law speaks with Mark Bunnell, COO and Co-Founder of NUWAVE Communications, about why traditional unified communications onboarding is no longer fit for the modern cloud communications market.
Mark explains why partners and service providers need to rethink onboarding as more than a provisioning task. As customers expect faster, clearer, and more branded activation experiences, manual setup processes, number management issues, and heavy support involvement can create friction before users see value.
The conversation explores how guided self-service can help partners simplify customer activation, reduce pressure on internal support and engineering teams, and scale onboarding without scaling headcount at the same pace. Mark also discusses the role of Launchpad, NUWAVE’s white-label onboarding experience, in helping partners deliver a smoother, branded path from sale to service adoption.
For partners building a growth strategy around cloud communications, the message is clear: modern UC needs modern onboarding.
