In this UC Today interview, Marcus Law speaks with Mark Bunnell, COO and Co-Founder of NUWAVE Communications, about why customer onboarding becomes harder to manage as unified communications partners scale.
As more customers move to cloud communications services, partners often face growing pressure on their support, provisioning, and engineering teams. Manual onboarding processes can create bottlenecks, slow down activation, and make growth more resource-intensive than it needs to be.
Mark explains why partners need to think differently about onboarding as part of their wider growth strategy. Rather than treating it as a back-office task, he explores how a guided, white-label onboarding experience can help partners activate more customers while protecting internal capacity and strengthening their own brand.
The conversation also looks at the role of Launchpad, NUWAVE Communications’ customer activation platform, in helping partners create a more scalable onboarding model. By giving customers a clearer path to activation and allowing partners to promote their own portal, service, and brand, Launchpad supports a more efficient and more consistent onboarding experience.
For UC partners aiming to scale, the message is clear: onboarding cannot be an afterthought. It needs to become a growth engine.
