Think of the way different telephone networks interact. Whether you are on AT&T, Verizon, or T-Mobile, you can easily call or text anyone regardless of their service provider. This effortless communication is made possible through network federation – where different providers work together to ensure seamless connectivity.
In the realm of digital enterprise communication, phone networks are fully federated; but their use is declining as the use of messaging increases in popularity. Federating messaging is the next progressive step in the digital enterprise communication revolution – enabling frictionless, cross-platform messaging to multiple users of multiple apps, all from one centralized communication platform. It’s about simplicity, convenience, and enhanced user experience. All that is needed is a technology provider with the solution and the expertise to make it all happen.
“Messaging apps have taken the world by storm and, as choice has grown, clients have developed very strong preferences,” says Avi Pardo, Co-Founder and Chief Business Officer at responsible business communications provider LeapXpert.
“WhatsApp, iMessage, SMS, WeChat, Telegram, and many others – it’s a fragmented market and most apps are not interoperable. This means that both parties – an employee and his client – must use the same app to communicate. Federated instant messaging resolves this issue by creating one centralized, interoperable communication platform that breaks down barriers created by apps. It also provides employees with a single, unified, professional identity via a single number. This streamlines organisations’ messaging functionality and enhances the communication experience for sender and recipient.”
The LeapXpert Communications Platform supports different chat features, such as one-on-one and group chats across various messaging channels, including WhatsApp, iMessage, WeChat, SMS, Telegram, Signal, and LINE.
Helpfully for regulated industries, the LeapXpert federated system also provides a robust Digital Communications Governance & Archiving (DCGA) solution in the form of a centralized way to capture and manage message data and events. Message recordkeeping is a must-have for regulated industries like financial services or healthcare and is much more facilitated with a comprehensive federated messaging platform.
Above simplified compliance with recordkeeping regulations, the benefits of federated messaging are numerous.
The client communication experience is enhanced because clients can stay on their preferred channel, and the employee experience is elevated because they use one platform with the same phone number across various messaging channels, making it easy for clients to reach out when they need to. No more lost or unanswered messages leading to client frustration and poor business relationships.
All app integrations leverage official APIs, and client/employee identification and validation functionality ensure that both parties know they are talking to each other in person as opposed to someone else within a team.
Another key benefit of federated messaging is advanced governance with multiple enterprise controls. For example, businesses can easily govern and monitor client conversations, safeguard their sensitive assets against loss and security threats by blocking and removing viruses, malware and preventing data leaks.
The result is a robust, enterprise-grade ability to communicate effectively, easily, and compliantly with multiple different clients, on multiple different messaging apps.
“We believe that federated messaging is the cornerstone of modern business communication,” adds Pardo.
“By unifying diverse channels under a single professional identity and one federated application like Microsoft Teams, we empower organizations to maintain consistent, secure, and efficient interactions with clients and external partners. Our solution not only enhances employee productivity and customer satisfaction but also ensures compliance, governance, and security.”
To learn more about LeapXpert – click here.
