Transforming Chaos into Clarity with Asana Goals

Asana introduces a new solution for organisational alignment

Transforming Chaos into Clarity with Asana Goals

Leading work management platform for today’s distributed teams, Asana, recently announced a brand-new product offering. The Asana Goals solution is a flexible system for goal-tracking. This solution bridges the gap between employee tasks and the impact they’re making on the company.

With Asana Goals, business and team leaders will have access to a single source of truth for tracking, setting, and managing company goals, so that they can ensure teams are working on the most crucial projects first. Officially introduced on July 15th, the Asana Goals system appeared on Asana’s Enterprise and Business packages.

The Goals system includes Company goals which address longer-term goals tied to the business mission. There are also team goals for short-term targets that help to push the business in the right direction.

Improving Business Alignment with Goals

Alongside the introduction of the new Goals solution, Asana published a survey created with Censuswide. The research covered insights from over 6,000 knowledge workers from Germany, Australia, Japan, the UK, and the US. The results aimed to uncover how distributed work caused by COVID-19 has transformed a company’s ability to set goals.

According to Asana’s survey, around 45% of all respondents believe that company goals have evolved since they began working remotely. Only 16% of employees say that their company is effective at communicating goals. Additionally, only 26% of respondents understand how their individual work contributes to company goals.

Lack of organisational clarity around a company’s goals leads to significant problems with productivity and efficiency. According to Head of Product at Asana, Alex Hood, companies always work best when everyone knows what the company is trying to accomplish. However, it’s hard to convey clarity with goal setting in normal circumstances. Now that companies are dealing with rapidly shifting dynamics, keeping track of goals is even harder.

According to Asana’s findings, teams using collaborative work management tools are almost twice as likely to have a clear understanding of the impact their work has on company-wide goals.

Unlocking New Opportunities with Asana Goals

The new Asana Goals solution will help teams of all sizes to set objectives, and work towards a shared target. The ability to see how businesses are progressing towards their achievements helps to keeps teams aligned and engaged in any environment.

Asana Goals will help businesses to overcome the confusion that team members have about where to focus their efforts. At the same time, this new solution can improve motivation, and eliminate the difficulties in working with team members caused by lack of alignment. The new level of clarity supported by Goals will give teams a sense of purpose and focus.

Currently, email is the most common tool for tracking goals, with 53% of respondents relying on this technology. However, 82% of respondents using collaboration software to track goals feel that their company is effective at communicating targets.

By linking Asana Goals to projects and portfolios, leaders will have a birds-eye view of how their employees are progressing towards specific targets. Teams will know which work is the most important to prioritize, and when initiatives are at risk.

When progress towards a goal goes off track, teams can see what’s going wrong and take action instantly.

Align Your Entire Team

By making Asana Goals visible to everyone in the workforce, individuals across the entire business can see what the company’s priorities are. As teams grow more distributed in the current environment, solutions like Asana Goals ensure that teams can see changes to a company’s initiatives and priorities immediately.

Systems like Asana Goals will reduce the amount of time that leaders need to spend on remapping and re-communicating initiatives that take priority. Instead, teams can revise goals and pivot focus in a more agile and efficient way. According to IDC Research’s Director of Collaboration, Wayne Kurtzman, we’ve reached a point where employee goals tie back to the systems that support the work done. This leads to a more seamless measurement of success.

Asana Goals

Asana Goals

The right Goals strategies, like the systems offered by Asana, also provide insights to some of the challenges to the goals that businesses are working towards. This makes it easier for business leaders to implement changes when necessary.

Expanding on the recent launch of Goals, Asana also shared access to a multi-year vision into the future of work going forward. You can learn more about the Asana strategy for empowering today’s workers on the Asana website.


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