EU Exempts Smart Glasses from Battery Rules in Win for Meta

A regulatory tweak from Brussels removes a key barrier to smart glasses sales across the EU – but privacy concerns for enterprise buyers are far from settled

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Immersive Workplace & XR TechNews

Published: July 16, 2026

Christopher Carey

The European Commission has exempted smart glasses and other wearable devices from the EU’s removable battery rules, removing a significant regulatory barrier that had delayed the rollout of Meta’s RayBan smart glasses across the bloc – and potentially accelerating the arrival of competing products from Google, Samsung, and Apple.

The move exempts connected wearables including smartwatches, smart glasses, fitness trackers, and electric toys from requirements that consumer devices carry replaceable batteries.

The Commission said the exemption applies in cases β€œwhere opening a device could create safety risks or where technical limits make consumer access unrealistic.”

US Pressure in the Background

The ruling comes months after US Ambassador to the EU Andrew Puzder publicly intervened on Meta’s behalf, describing the battery rules as β€œso broad and so restrictive” that they prevented the sale of what he called a β€œwonderful, jointly developed, US-European product.”

In a statement provided to UC Today, a spokesperson for the European Commission denied the decision was politically motivated.

β€œThe Commission has not given in to anyone’s pressure. Our proposals follow a broad public consultation with consumer associations, industry stakeholders and the Member States”

β€œThe issue was raised by several representatives. The delegated act is not about regulating one specific product. Its purpose is to ensure safer consumer and industrial products in cases where opening a device could create safety risks or where technical limits make consumer access unrealistic.”

The European Parliament and EU member states now have two months to object to the delegated act.

If no objections are raised, it will be published in the Official Journal of the EU and enter into force 20 days later.

What It Means for Enterprise

For IT and communications leaders considering smart glasses as part of their enterprise stack, the ruling matters.

Meta’s RayBan glasses – which integrate AI assistance, camera functionality, and hands-free audio – have seen sales ramp up β€œexponentially” in the US, according to financial results from EssilorLuxottica, the French-Italian eyewear group that owns the RayBan brand.

More than seven million pairs were sold worldwide in 2025. But distribution across EMEA has been slow, with β€œmore than half” of sales points still not served.

The battery exemption removes one of the structural blockers to that changing. For enterprises eyeing the technology for use cases such as field service, logistics, remote assistance, or hands-free communications, wider EU availability could accelerate procurement conversations.

Privacy Remains the Bigger Question

The battery ruling, however, does nothing to address the more substantive concerns that enterprise buyers – and their legal and compliance teams – will need to reckon with.

Smart glasses have drawn scrutiny from privacy regulators since Meta first launched the RayBan model in Europe in 2021, when Irish and Italian watchdogs raised concerns about whether the devices made it sufficiently clear to bystanders that they were being filmed.

Those concerns have intensified. Earlier this year, Swedish media reported that Meta subcontractors in Kenya had been reviewing footage captured by the glasses – including recordings of bathroom visits, banking details, and intimate moments – to annotate data for AI training.

The European Data Protection Board has ordered a report into smart glasses, expected to be finalised this summer.

Its chair, Anu Talus, has indicated the board will consider further action once the report is complete.

Speaking to UC Today, Jennifer Williams, Managing Director at cybersecurity firm Secarma, urged caution for any organisation considering workplace deployment.

β€œI would not treat the battery exemption as a green light for workplace deployment. Smart glasses can capture conversations, screens and personal data without people fully realising it, which creates clear privacy and security risks.

β€œOrganisations need explicit usage policies, secure onboarding, encryption and monitoring.

β€œThey should also control how recordings and AI-generated data are stored or shared, while planning for lost devices, compromised accounts and secure decommissioning. The ruling may remove one product design barrier, but it does not reduce the need for strict governance.”

Meta says its glasses include an LED light that activates when a photo or video is being captured, along with tamper detection technology to prevent the light from being covered. The company says media captured on the device stays local unless the user chooses to share it.

For enterprise buyers, the battery ruling changes the availability picture in Europe – but the harder questions around privacy, security and governance remain very much open.

Artificial IntelligenceSecurity and ComplianceWearable Technology
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