In the high-intensity world of professional soccer, technological innovation has become as crucial as athletic prowess.
Whether it is the speakers in the stadium announcing a substitution or celebrating a goal, or the jumbotron playing back a near miss free kick, fans have come to expect an audiovisual sensation when attending a game.
But it would be rather short-sighted to create this great setup for fans but have your team and the decision makers behind this work with something that is any less spectacular. After all, the people behind the scenes like the manager are crucial to helping a club reach its goals.
La Liga’s RCD Espanyol, a historic Barcelona-based soccer club, understood this and, alongside MAXHUB, embarked on an exclusive journey to revolutionize its setup for success.
“At RCD Espanyol, we know that effective communication is crucial—whether it’s in the heat of a training session or during a crucial business meeting,”
Rodrigo Meruelo López – Chief Technology Officer – RCD Espanyol de Barcelona said. “This is why the integration of MAXHUB’s interactive display solutions is such a game-changer for us.”
This partnership sees MAXHUB work as the sole supplier of interactive flat panels for RCD Espanyol.
Revolutionizing Locker Room Communication and Strategy
The heart of any soccer team’s success lies in its ability to communicate effectively, and MAXHUB’s Interactive Display has completely transformed RCD Espanyol’s locker room dynamics.
Gone are the days of static tactical boards and limited visual aids. Thanks to the partnership, coaches now have an unprecedented tool for presenting complex strategies, analyzing game footage, and providing real-time feedback.
The 86″ IFP C-series interactive flat panel allows for immersive visual presentations that capture players’ attention and facilitate deeper understanding of tactical plays.
This is because players can engage directly with the display, zooming into specific play formations, analyzing individual and team movements, and gaining a more comprehensive understanding of their roles and tactical responsibilities.
This level of interactive engagement ensures that every team member is not just listening, but actively participating in the strategic discussion.
The technology also enables coaches to overlay real-time data, player statistics, and video analysis seamlessly, creating a comprehensive learning environment.
Young players can see their performance metrics visualized, understand their strengths and areas for improvement, and see complex tactical instructions in a way that was never before possible.
This approach not only enhances tactical understanding but also accelerates player development and strategic cohesion.
Moreover, the interactive nature of these displays promotes a culture of transparency and collaborative learning.
Players are no longer passive recipients of instructions but active participants in strategic discussions.
This approach fosters a more engaged, informed, and motivated team culture that extends far beyond the technical capabilities, translating to cohesion on the pitch.
Transforming Boardroom Decision-Making
But it’s not just about enhancing player and club performance. Soccer teams have to balance the books and ensure a healthy revenue stream like every other enterprise.
Now, however, thanks to MAXHUB, the club’s C-suites can enhance their meetings through interactive displays.
Replacing traditional less interactive projector setups with more dynamic, collaborative solutions, MAXHUB’s brightness, clarity, and interactive capabilities of these displays help bring the data of the day to life.
No more do visual representations have to battle grainy quality or washed out colors, MAXHUB’s solutions have made visualizing things like stadium ticket sales a visually digestible prospect.
Equally, it has set the team up for its hybrid meetings. The MAXHUB Microsoft Teams Rooms XT Series has transformed meetings. By enabling seamless remote collaboration, and by giving an intuitive interface with high-quality audio-visual capabilities, calls that coaches and c-suites have with international talent scouts are given the enhanced clarity and interactivity needed to engage everyone in and beyond the boardroom.
Equally, thanks to the new MAXHUB display, complex discussions about player acquisitions, training strategies, and club development can now be conducted with greater precision, with participants able to annotate, share, and interact with documents in real-time.
Plus the ability to quickly share and analyze visual content—whether it’s player performance data, market analysis, or strategic proposals—has made boardroom meetings more productive and focused.
Engaging Fans and Amplifying Brand Presence
But it’s not just about the backroom. As mentioned earlier, fans have come to expect more from soccer than just the actual game.
MAXHUB has helped here by giving larger display solutions to empower RCD Espanyol to tell its story more compellingly.
Now, press briefings following the signing of a crucial player help bring the impact of the decision to life with captivating videos and images, turning press conference rooms into dynamic storytelling sessions.
With high-resolution, interactive displays, RCD Espanyol can effortlessly share behind-the-scenes content, player interviews, and club milestones in unprecedented detail and engagement.
From training updates and player spotlights to community engagement initiatives and corporate partnerships, RCD Espanyol can position itself as a forward-thinking, modern soccer club that wants to leverage the best out of what is available.
Making the Beautiful Game more Beautiful
RCD Espanyol’s exclusive partnership with MAXHUB represents more than a technological upgrade—it’s a strategic vision of how modern soccer clubs can leverage advanced communication technologies.
By reimagining every technological touchpoint, from locker rooms to boardrooms and public platforms, the club has demonstrated that innovation is not just about equipment, but about creating more connected, intelligent, and responsive organizational cultures.
MAXHUB’s solutions therefore represent more than just displays, but catalysts for a new era of engagement with the beautiful game.
Soccer, like life, is made up of seconds, minutes, and hours. Thanks to MAXHUB, RCD Espanyol is making every second, on and off the pitch, count.
