Michelle Paitich, Channel Chief at 8×8, shares key insights into the evolving unified communications landscape and 8×8’s channel-first approach.
“When you surround technology with an ecosystem of different types of partners, that’s where the magic really happens.”
Drawing from her rich experience at Salesforce and Twilio, Paitich emphasizes the power of partnership ecosystems in delivering exceptional customer outcomes.
Key Industry Trends Highlighted:
- AI Implementation: Rapidly evolving from exploratory to strategic
- Vendor Consolidation: Customers seeking simplified relationships
- Omnichannel Experiences: Growing demand across sectors
- Trust & Compliance: Critical factors in AI adoption
Paitich notes that today’s customers “don’t want the noise” of multiple disconnected solutions, preferring integrated platforms that deliver measurable outcomes.
8×8’s Market Position:
- Industry’s most integrated CX platform across UC, contact center, and CPaaS
- Strong presence in regulated markets (healthcare, retail)
- Deep AI-driven insights for front and back office operations
“Our CEO talks about turning our customers into heroes, and we are all 100% aligned around making our customers heroes.”
Looking ahead, Paitich predicts that evolving partnership models and verticalized strategies will be as transformative as technological innovations in shaping the future of unified communications.
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