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Application forms can be found on each category page or the menu above. If you wish to apply for more than one award, please complete a separate form.

Partner Awards (Free to Enter)

Reseller of the Year

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This award is open to Resellers that sell to end-user business customers. Successful applicants will be able to demonstrate high growth and strong customer ROI consistently across single and multiple countries/ regions.

MSP of the Year

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This award is open to Managed Service Providers that sell to end-user businesses. Successful applicants will be able to demonstrate exceptional value, high growth and strong customer ROI.

Technology Services Distributor of the Year

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This award is open to Master Agents that manage an agent channel. Successful applicants will be able to demonstrate excellent partner value, high growth and exceptional partner experience.

Agent of the Year

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This award is open to those channel partners that operate an agent model. Successful applicants will be able to demonstrate industry success, high growth and strong customer ROI.

Customer Solutions (Application Fee Applies)

Best UC Solution

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This award is open to vendors and service providers selling UC solutions through a partner channel. Applicants must demonstrate how they have achieved innovation, channel growth, exceptional partner experience and market success.

Best Customer Engagement Solution

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This award is open to vendors and service providers selling customer engagement solutions through a partner channel. Applicants must demonstrate how they have achieved innovation, channel growth, exceptional partner experience and market success.

Best Vertical Solution

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This award is open to vendors and service providers selling a vertical solution through the channel. Applicants must demonstrate how they have achieved end-customer success by delivering a specialist vertical solution for a specific industry category. E.g. retail, manufacturing, and healthcare.

Best White Label Solution

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This award is open to vendors and service providers offering white-label solutions to partners. Applicants must demonstrate how their solution is innovative and enables partners to retain customer ownership.

Best Hardware Product

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This award is open to those vendors developing UC-specific hardware. Qualifying products include collaborative panels, displays, room kits, headsets & additional audio products.

Supplier Awards (Application Fee Applies)

Best Microsoft Partner

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This award is for Microsoft Partners that sell services through the Microsoft Partner Network and the vendor ecosystem. Applicants must demonstrate how they have delivered innovation and channel success.

Best Service Provider

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This award is open to service providers that sell through a partner channel. Applicants must demonstrate how they have delivered innovation, channel growth, exceptional partner experience and ROI.

Best Wholesale Provider

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This award is open to providers with a wholesale proposition that sells through a partner network. Applicants must demonstrate how they have delivered innovation, channel growth, exceptional partner experience and ROI.

Vendor Awards (Application Fee Applies)

Best UC Vendor <$100m

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This award is open to vendors across the UC and Collaboration landscape, delivering services through partner channels and having annual revenues of less than $100m USD. This could include UC platforms, analytics software, billing, or other UC-related SaaS-based services.

Best UC Vendor >$100m

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This award is open to vendors across the UC and Collaboration landscape that deliver services through partner channels and have annual revenues of more than $100m USD. This could include UC platforms, analytics software, billing, or other UC-related SaaS-based services.

Best UC Peripheral Vendor

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This award is open to those vendors that sell UC and Collaboration peripherals. Qualifying products include phones, headsets, speakerphones, webcams, room kits and other related technology.

Best Partner Programme

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This award is for vendors and service providers that run a partner programme. Successful applicants will be able to demonstrate a clear pathway for partners to achieve success and provide examples of their partner growth.

People Awards (Free to Enter)

Rising Star of the Year

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This award is open to individuals working within channel organisations outside the C-suite. The winner will be able to demonstrate how they impacted their business and the general market for the better.

Channel Leader of the Year

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This award is open to C-suite only and recognises those unique individuals in the channel industry. The winner is responsible for shaping their market and is passionate about everything channel.