9 Group have partnered with CityFibre, the UK’s third national digital infrastructure platform, to deliver their ‘Surf On Your Turf’ initiative.
The initiative is a partner driven connectivity campaign, which will be launching nationwide in the new year, providing partners with sales and marketing support to promote CityFibre’s gigabit capable Ethernet connectivity to UK businesses.
‘Surf On Your Turf’ launches on the 1st January 2021 and will run initially until the end of March for 20 selected partners, based across four national regions: North, Midlands, South East and South West. These regions cover all 29 towns and cities currently available across CityFibre’s metro network.
“2020 has been a challenging year for many businesses across the UK. We’re pleased to focus on a positive campaign which gives partners something tangible to get behind in the new year. We’re confident that this will give partners a head start on 2021.” John Igoe, Sales Manager – Business Partners, at CityFibre, commented: “As one of CityFibre’s key strategic business partners based across the UK, we have enjoyed a long-standing working relationship with 9 Group, which has gone from strength-to-strength over recent years.
“We are wholeheartedly supporting 9 Group’s ‘Surf On Your Turf’ campaign, through our own dedicated account management and marketing because 9 Group have clearly demonstrated a shared commitment to delivering innovative, future-proof, and cost-effective full fibre solutions throughout the UK, and providing profitable opportunities to channel partners. Transforming British business through highly driven partners is at the heart of what we are doing at CityFibre.”
Q2 Expansion
9 Group have ambitions to expand their scheme further by introducing additional partners during the second quarter of next year. They will then renew the campaign consistently on a quarterly basis thereafter.
Surf On Your Turf partners will receive lead generation, marketing and pre-sales support, with 9 Group and CityFibre consulting with each partner to help identify new business opportunities in the regional area they operate in.
Adam Cathcart, Managing Director of 9 Group’s Partner division, commented: “It felt like a natural fit to partner with CityFibre to deliver our new, regional connectivity campaign.
“The Surf On Your Turf campaign was sparked by an increased demand by businesses for faster and more reliable connectivity solutions across the UK”
“Throughout the campaign we will be working closely with twenty of our existing partners, who have been carefully selected based on their previous relationship with 9 and their track-record of success in delivering connectivity solutions to customers based in CityFibre’s towns and cities.
“Our aim is to support our partners to deliver the best outcome for their customers and to drive connectivity sales within their local region. Surf On Your Turf will provide partners with access to a range of products, tools and support that allows them to deliver the best possible connectivity solutions.”
