The need for versatile, reliable, and flexible communications across the business landscape has never been greater. For years, UC companies have been championing the benefits of synchronising and aligning critical tools for productivity and collaboration in the business landscape. Now that workplaces are becoming more complex and teams are growing more distributed, UC is essential.
In today’s fast-paced world, companies in the technology, media, and telecoms (TMT) industries require reliable and efficient communication systems to achieve their business goals. Unified communications (UC) can provide this by integrating various communication methods into a single platform, making it easier for TMT businesses to communicate and collaborate.
In this business case, we will explore the benefits of unified communications for TMT companies and explain why it’s a worthwhile investment.
Benefits of Unified Communications in TMT
- Improved Collaboration: TMT companies require collaboration between multiple teams, often spread across different locations. With UC, employees can communicate and collaborate in real time, regardless of their local time. It enables video and audio conferencing, instant messaging, screen sharing, and file sharing, making collaboration more accessible, faster, and efficient.
- Enhanced Productivity: With UC, employees can access their communication tools from any device, making it easier to work remotely or on-the-go. This accessibility improves activity and efficiency as employees can quickly respond to customer queries or internal requests. This can be especially beneficial for TMT companies that operate 24/7, such as telecommunication providers and media outlets.
- Cost Savings: Implementing UC can reduce costs associated with traditional communication methods such as phone calls and travel expenses. With UC, employees can conduct meetings remotely, reducing the need for expensive business travel. Additionally, with UC, there is no need for separate communication systems for each communication method. This consolidation can result in significant cost savings for TMT companies.
- Improved Customer Service: TMT companies rely on effective communication to provide excellent customer service. With UC, customer service representatives can easily communicate with customers via multiple channels, including voice, email, chat, and social media. This flexibility can improve response times and customer satisfaction levels.
- Increased Security: UC offers secure communication methods that protect confidential information. With UC, data can be encrypted, and access can be restricted, providing added security for TMT companies that handle sensitive information.
Building your Business case
Here are some things to consider when building your business case for adopting unified communications
Step 1: Embrace the Changing Workplace
For many companies in the TMT and Entertainment sectors, embracing innovative new tools for Unified Communications isn’t just an option – it’s an imperative. Companies in every industry, from the media sector to telecommunications, are shifting into various changing work environments. Unified Communications can be an essential investment in empowering these new teams.
Around 99% of HR leaders now expect some hybrid work to continue in the years ahead. With Unified Communications as a Service (UCaaS), companies can align their employees in a shared digital environment available through the cloud.
Many companies in the TMT and Entertainment sector are beginning to leverage tools like Microsoft Teams and Zoom as central environments for communication and collaboration to ensure conversations and information can flow freely in a world where ideas need to be shared constantly. Ask yourself, without UC, can you:
- Enable a hybrid workforce, or support your remote and field employees?
- Provide a single-pane-of-glass environment to team members to boost efficiency and avoid the stress of app overwhelm in the modern world?
- Attract new talent from all over the world to support your growing team?
Step 2: Prioritise a Collaborative Culture
Exceptional collaboration is essential in any business landscape. When teams work effectively, ideas flow more freely, and problems are resolved faster. In environments like Technology, Media, and Entertainment, this collaborative environment also plays another vital role: it allows for a more creative workplace.
A collaborative culture enabled by UC tools means teams can share knowledge and information consistently, no matter where they are, and access all the data they need to innovate in one space. UC solutions, particularly those based in the cloud, can bring teams together for meetings and discussions to help power the next wave of innovation for your products or services.
A UC ecosystem can also make reaching out to specialists easier and sharing ideas between different groups working in various environments without endless travel. For instance, video conferencing tools built into UCaaS systems can help staff members interact on a deeper, more emotional level when tackling complex problems.
Incredible things don’t happen in vacuums. For awe-inspiring innovation to occur in industries like entertainment, or TMT, teams need to work better together. With UC solutions, you can boost collaboration by:
- Making it easier to share files and knowledge throughout the business ecosystem
- Enabling meetings and constant collaboration through chat, video, audio and sharing tools
- Integrating additional tools to simplify team interactions, like real-time transcription tools for meetings or translation within chat tools
Step 3: Introduce the Potential for Productivity
Without Unified Communications, employees in a modern landscape can quickly become distributed and disjointed – as can the daily information they rely on. In the TMT and entertainment environment, companies will constantly share files and information and discuss online with their colleagues.
With distributed communication systems and collaboration tools, your employees must search through multiple apps and software systems to find the information they need to complete a project or take an idea to the next level. Unified Communications eliminates these silos, so employees can spend more time creating new products, delivering excellent service, or solving problems.
With a Unified Communications software system, it’s also possible for employees to access the help they need from other staff members more rapidly. With access to status and presence indicators, team members can see who’s online worldwide and launch quick meetings or conversations facilitating work.
Unified Communication technology is quickly emerging as a central hub for productivity in a distributed workforce. It provides a platform for aligning your employees, ideas, and resources.
Step 4: Demonstrate how UC Future-Proofs a Business
Finally, while knowing precisely what might happen in any business environment from one year to the next is impossible, Unified Communications is one of the few technology solutions that can help ventures prepare for anything. With UC systems and UCaaS, companies can efficiently innovate, evolve, and scale to suit changing TMT and Entertainment industry needs.
With the right UC provider, you can add new people and numbers to your UC system in seconds, scaling your ecosystem up or down as your business requirements change. UCaaS solutions in the cloud also make it easier to innovate and leverage new functionality in AI bots, data analytics, and IoT whenever you choose.
You might even combine multiple “as a service” environments with your UC space, implementing CPaaS and contact centre functionality into your existing UC solution. If you work with a suitable vendor from day one, it’s easy to upgrade your UC investment however and whenever you choose without compromising reliability or compliance.
An all-in-one environment for UC can even help you pave the way for better decision-making in the future. When you can see all of your communications data in one space, you can make more intelligent decisions based on that aligned information.
