It’s easy to get carried away when looking at the potential of modern communication and collaboration technology today. Resellers have the opportunity to differentiate with endless applications and add-ons. You can implement artificial intelligence and call recording into your stack, or design specific solutions for certain verticals. There are even new offerings available in the world of video and IoT. However, before any reseller rushes off into the application space, it’s important to get the fundamentals right.
In a world where we’ve got a myriad of ways to communicate with each other, it’s absolutely essential to prioritise the foundation of your service offering. If you haven’t got what it takes to offer your clients consistency, reliability, performance, and security on every layer of their communication network, then all the extra applications in the world won’t make a difference.
Building an incredible experience always starts with getting the basics right.
This post has been sponsored by Yeastar – leading provider of SME PBX Systems.
Building a Comms Solution from The Ground Up
While the technology available in the communications market has changed over the years, driven by things like video conferencing, collaboration applications, and even messaging, one thing has remained the same. Customers have always needed a secure and reliable calling layer.
After all, there’s no business out there today that runs its entire stack through messaging alone (that we know of). Though companies are testing the waters with new avenues of communication, calling still remains to be the core way that people communicate. We like to speak to each other, and audio provides an immersive and personal way to share information instantly.
Just because other tools are available in the communication world now doesn’t mean that voice is dead or dying. When a customer wants to talk about something crucial with a brand, they still pick up a phone. When colleagues need to iron out details with each other on a project, they launch a conference call. Video and messaging are part of the overall experience – but voice is still at the centre.
Today’s resellers need to remember that communication is an ever-growing concept. Customers will always want a wide range of choices for how they communicate, from video and messaging, to email and calling. The brands that can offer that diversity and choice are the ones that will get ahead – particularly when the versatility also comes packaged with reliability.
Start with the Right Vendor
So, how do resellers make sure that they’re delivering the foundations that their customers are looking for? The easiest option, and the most crucial is to start with the right vendor. You’ll need to think carefully about who is going to be supplying the core components of your communication strategy.
Companies like Yeastar, that offer a highly flexible and capable range of communication options, appeal to the growing demand for versatility. With Yeastar, resellers can offer their customers the option to stay on-premise with legacy systems or give them the opportunity to evolve in the cloud. There’s the option to implement instantly reliable and engaging voice connections out of the box. At the same time, you can integrate with various other platforms to help teams access the wide range of communication choices that appeal to them.
With Yeastar, resellers can even build solutions for specific verticals, built on unique needs and requirements. There’s no need to settle for a one-size-fits-all path to the future.
It’s this kind of flexible partnership with the right vendor that will ensure today’s resellers can thrive in the competitive marketplace. Remember, a great communication stack always starts by getting the basics right.
