Content+Cloud Enters US Market Through Sipcom Acquisition

Sipcom will provide UC and collaboration expertise

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Content+Cloud Enters US Market Through Sipcom Acquisition
Unified CommunicationsLatest News

Published: February 23, 2021

Elliot Mulley-Goodbarne

Journalist

Content+Cloud has announced the acquisition of Sipcom to create a £100m-revenue service provider.

Sipcom will be the unified communications and collaboration platform provider to Content+Cloud’s customers and will continue to serve channel partners seeking to grow their own voice and communications portfolios.

The acquisition hands Content+Cloud a presence in the United States and strengthens the UC&C expertise within its proposition across Microsoft 365, Azure, and Dynamics 365.

Sipcom boasts a roster of global brands as customers, including Ralph Lauren, Jim Beam, and UBS, and supports over 50,000 UK Central Government users. The SipcomHALO Platform delivers a unified, secure, and resilient architecture managing users across three continents. While a Microsoft specialist, Sipcom can accommodate a diverse range of collaboration and communication products and solutions on behalf of its public and private sector customer base.

Daniel Allen, CEO at Sipcom, said: “Joining Content+Cloud is the next vital stage in realising our potential as the leading provider of enterprise voice and communication capabilities.

“Content+Cloud has a stellar reputation for implementing Microsoft technologies, helping their clients of all sizes to digitally transform and, through their Prosci Adoption and Change management team, accelerate user adoption.

“These factors made the joining of our two companies not only desirable but inevitable. Together we now have the platform, the people, and the support to rapidly accelerate our collective growth”

The acquisition is the fifth for Content+Cloud in so many years after private equity firm ECI Partners acquired a majority stake in the firm as part of its strategy to invest in ambitious businesses valued up to £250m.

Peter Sweetbaum, CEO, Content+Cloud
Peter Sweetbaum

Peter Sweetbaum, CEO at Content+Cloud, said: “Teams is the most important collaboration platform in the market today and will be even more important for businesses over the coming years as new ways of working become the norm.

“Through the integration of third-party applications and services, and the ability to utilise the power of Azure Cognitive Services and Microsoft Graph to provide deeper insight for customers, Teams will continue to be the most powerful front end to user experience.

“The acquisition of Sipcom enables us to help our customers unlock even greater value across Microsoft’s three clouds.”

 

 

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