Daisy Communications has strengthened its ties with BT Wholesale by joining its Partner Plus programme.
The move has enabled Daisy to better serve its customers and makes it one of the largest partners in the BT Wholesale Partner Plus programme.
The independent UK communications provider, Daisy Communications, is part of Digital Wholesale Solutions, following a company rebrand in 2019.
Dave McGinn, CEO of Daisy Communications, said: “According to Ofcom data (November 2019), 75% of UK businesses are still on superfast connections via Fibre to the Cabinet (FTTC) or cable, with only 2% on ultrafast full-fibre.
“We take it as our personal responsibility at Daisy to educate, not only our existing customers, but all UK businesses about the national fibre rollout and how to be prepared for the looming Public Switched Telephone Network (PSTN) switch-off.
“Establishing strong partnerships with industry leaders like BT Wholesale enables us to do this, bringing easy access to great broadband and voice products to make the transition as easy as possible for our customers.”
Daisy believes its strengthened partnership with BT Wholesale improves its ability to offer its customers BT’s voice and ethernet products.
Openreach is no longer focussing on maintaining the PSTN and traditional copper cables, which it believes are now outdated. Instead, it is building a full-fibre network to provide businesses and homes across the UK with greater connectivity.
As a result, businesses are being encouraged to embrace the switch to keep phone lines open with a digital calling solution to gain faster broadband connections, including VoIP (Voice over Internet Protocol).
Gavin Jones, Channel Sales Director at BT Wholesale, said: “Our Partner Plus programme is an exciting evolution in how we do business with our partner community, and it’s fantastic to have Daisy on board.
“Importantly, we’re supporting Daisy and its customers on the journey to all-IP. It’s tempting to think of the PTSN switch-off as far away, but the reality is that it’s happening now.
“It’s imperative that UK businesses of every size find a new way to connect when analogue lines are phased out by 2025, for example, with VoIP. Now is the time to champion the shift, and businesses will benefit from faster and more reliable connectivity if they do.”
Daisy Communications describes itself as the “largest independent specialist communications business in the UK”. It has a customer base of approximately 200,000, revenues exceeding £200m, and over 850 employees.
Daisy has expanded its product portfolio this year acquiring companies, including Communicate Better and XLN.
By acquiring the UC and service provider, Communicate Better, Daisy was able to achieve many of its objectives, such as adding or improving modern workplace solutions, connectivity, unified communications, cloud, cybersecurity, and operational resilience.
Daisy acquired XLN in March for £210m. XLN’s 120,000 small business customers were added to Daisy’s client base, which made them the second-biggest SME telecoms provider in the UK.
