Digital Transformation, otherwise known as “DX” has emerged as a trending topic for many companies around the world today. Everyone, no matter whether they’re in the finance vertical, education, or hospitality sector, wants to be on the cutting edge of technology. After all, the better your digital strategies are, the easier it will be to serve a consumer base that’s growing increasingly more obsessed with new digital experiences.
In simple terms, Digital Transformation is a term that refers to the profound impact that technology can have on business processes and models. For instance, it can include the ever-progressing shift from on-premise technology to the cloud or the exploration of new innovations like AI and IoT. Digital Transformation often links back to things like mobility, big data, and agility – all tactics that help organisations to become more efficient and effective in their space. But where does UC fit into all of this?
Finding a Place for UC In Digital Transformation
Digital Transformation isn’t just about installing the latest technology into your network as soon as it becomes available. While there’s something inherently exciting about having the latest and greatest software on your computers – these updates only count if they’re doing something positive for your bottom line. That’s why successful DX is about looking for new ways that technology can make your enterprise more efficient.
In the mid-market and enterprise space, where there’s more than just a handful of people in your company that need to connect with each other, and customers each day, what better way to streamline success than with the right communication strategy? After all, today’s customers and employees both want to be able to use the latest tech to have conversations, whether that means connecting through instant online chat, or video conferencing.
Unified Communications drives digital transformation forward in the mid-market by not only offering new methods of communication but drawing all the different silos together so that that connections can be more simplified, efficient, and cost-effective.
Unified Communications: The Key to Digital Transformation
Unified Communications makes it possible for enterprises to connect both internally, and externally, in a world where conversations are changing. As the customer experience (CX) becomes increasingly digital, and the average worker moves away from the standard nine-to-five routine, embracing remote working and flexible schedules instead, UC makes sure that everyone is still linked together.
With a Unified Communications strategy, the mid-market and large enterprises can set up a remote working solution through the cloud, where employees can tap into video conferencing tools, web chat, and a VoIP, without having to be physically present in a company building. All they need to do is use the right credentials to log in, and they’re equipped with all the communications services they need to connect with customers and coworkers in a single pane of glass.
Digital transformation is inherently complicated. It forces companies to embrace new ways of working, and leave old, familiar concepts behind. However, organisations that can successfully leverage the cloud, mobility, and multichannel can increase productivity, generate new revenue streams, and streamline business processes.
Connecting the Pieces of the Puzzle
Unified Communications simply makes sure that companies aren’t just implementing new technologies with no clue of how these different applications fit together. After all, too many dispersed tools are more likely to lead to confusion and information overwhelm than improved productivity.
UC is the glue that holds some of the different elements of digital transformation together, allowing organisations to move into a future where customers are connecting with them in new ways, and employees are working according to new schedules. Without UC, digital transformation is simply a pile of possibilities shared between a team of confused, disconnected employees.
