Service providers are under growing pressure to offer integrated calling solutions that work across diverse communications environments.
While Microsoft Teams’ Direct Routing capability opens the door to such integration, delivering it at scale can be a challenge.
UC Platform vendors and Cloud Communications providers often face a huge challenge connecting their customer’s infrastructure to Microsoft Teams’ certified calling environment, time to activation, reliability, and brand consistency.
Dstny’s Call2Teams platform was built to address these challenges head-on.
A Cloud-Native, Channel-Focused Solution
Call2Teams is a global, multi-tenant integration designed to let carriers, UC vendors, MSPs, and ISVs offer Teams calling under their own brand.
For Scott Jenkins, Product Manager at Dstny, the focus from the outset has been on creating something that works for the channel.
“We partner with tier one carriers and UC vendors,” Jenkins explains.
“They like to brand themselves and give their MSPs and ISVs their own flavor of voice.”
“The whole stack can appear as your brand so that customers feel like they’re inside your world, end-to-end.”
This white-label approach means that from portal URLs to voice aggregation domains, the customer experience stays within the provider’s own ecosystem, even though the technical integration is handled behind the scenes by Dstny.
Direct Routing Without the Complexity
Although SIP and VoIP are now industry standards, each platform still operates differently.
Jenkins says this has historically made Teams voice integration more complicated than many providers expect.
“Every UC platform is different,” he says. “We wanted to provide an agnostic layer that could act like a generic softphone, no matter how you connect to the internet, and still bring that calling experience into Microsoft Teams through the certified process.”
Call2Teams’ middleware approach allows providers to connect almost any UC setup –on-premises, cloud, or hybrid – into Microsoft Teams tenants without large-scale infrastructure changes or migrations.
Automation Speeds Time-to-Market
A key part of the proposition is removing friction from the onboarding process. Through features such as AutoSync and zero-touch provisioning, Call2Teams allows Teams voice activation to be built directly into a provider’s own management portal.
“Instead of mixed onboarding processes with overhead and professional services,” Jenkins notes, “we can enable calling in Teams with a few clicks, a toggle here and there, and intuitive feedback for end users.”
This level of automation reduces operational workload for providers while making the activation process simpler for customers, helping services go live faster.
Scaling Globally
Call2Teams already supports millions of Microsoft Teams users worldwide, but its design allows it to extend into new markets with minimal change.
Jenkins sees opportunity in regions including Eastern Europe and Latin America, where Microsoft’s licensing changes are opening the door to more cost-sensitive customers.
“If a partner has customers running mixed infrastructure, whether on-prem, cloud-based, or hybrid, with Call2Teams they can actually support all of those end users for voice in Teams,” he says.
The ability to work across varied technical environments also makes the platform relevant for smaller or less standardized deployments – markets that are often harder to reach with more rigid integration methods.
Looking Ahead
While voice remains the platform’s primary focus, Dstny sees Call2Teams evolving alongside Microsoft’s wider collaboration ecosystem.
“Wherever Microsoft go and lead the way, we’re right behind them,” says Jenkins.
“Our goal is to ensure that the process and experience for end users is as small and as simple as possible.”
For communication service providers, the attraction lies in combining the reach and reliability of Microsoft Teams with a delivery model that is brand-led, scalable, and operationally efficient.
As demand for Teams voice continues to grow, platforms like Call2Teams are positioning themselves as a way to deliver it without the complexity traditionally associated with Direct Routing.
