As communication becomes more intricate and customer expectations increase, businesses experience a growing pressure to catch up. While Digital Transformation is nothing new, the meaning of this term is constantly evolving, giving room for new challenges.
“Are we digitally transforming? I think we’ve already digitally transformed – people have been using digital tools to collaborate and communicate for a long time now,” notes Philip Royden-Turner, Global Sales Manager at Bicom Systems.
“Our digital world and the tools being used are entering a new phase, and the question to be asked is: How can businesses make the transition to this new way of working?”
To answer the question, let’s first look at the most important communication challenges businesses are facing.
Business Communication: Barriers and Limitations
There are three areas where modern businesses might encounter setbacks due to the lack of a well-suited Unified Communications solution.
Fragmentation: While most organizations have digitally transformed in the past four years, many still experience fragmented communications, which affects employees and customers alike.
“It’s almost ironic how we talk about ‘Unified Communications’ while most still use several different apps to communicate,” Royden-Turner says.
“This calls for solutions that enable true consolidation of all of them into one pane of glass that aligns with the business strategies.”
High Costs: Fragmented communication fragments other business aspects, which, in turn, translates to higher costs.
“If you don’t have a singular view as to how you communicate with your customers, your costs are naturally going to go up,” Royden-Turner explains.
Managing separate systems often requires different engineers and support, while using a communication system comprising multiple parts makes processes clunkier, resulting in other hidden costs.
Limited Engagement: With Gen Z users coming in, channels like chat and video become a must, and “traditional” Unified Communications systems need to transform into what Royden-Turner calls “engagement platforms.”
“Teens today don’t talk on the phone. They’ll instant message, perhaps, then go on to real-time video communication – since they want to truly connect,” he explains.
This is why businesses, too, are required to change their mindsets and think: How can they engage with customers, and what communication protocols and platforms can be used to support that?
“There are multiple generations of customers now – Gen X, Y, Z, and even baby boomers – which means we must accommodate both old-school and new-school technology.”
Bicom Systems: Forward-Thinking UC
As an experienced business communication provider, Bicom Systems‘ UC solutions are designed to help businesses tackle the challenges of Digital Transformation 2.0.
“Unlike many other providers who talk about transforming business from an analog world, we think beyond that phase and always envision what’s next,” Royden-Turner says.
Bicom Systems offers the entire package that comes with a solid UC solution, smoothly integrating VoIP, video conferencing, instant messaging, and advanced collaboration tools into one. But it has another important perk: the modular architecture it’s built upon, which makes for a truly future-proof solution.
“Our modular architecture allows us to easily add new features as trends emerge, which happens on a regular basis,” Royden-Turner explains. “This can be extremely complex to achieve for solutions whose architecture is based on a one-dimensional approach.”
Resellers, out. Partners, in
Bicom Systems are less fond of the term “reseller” in the context of Unified Communications solutions, which is tightly connected to their overall approach.
“We prefer the word ‘partner’ since we truly form close bonds with them and work together to identify customer needs and deliver the best-suited products,” he explains.
By listening to their partners and providing them with 24/7 support, Bicom makes sure to maintain a strategic vision that everyone can get behind.
“Our Bicom Partners Summit took place just recently, and we saw how much our partners liked the direction we presented. To us, that means we’re facilitating their wants and needs.”
To learn more about Bicom Systems’ UC offerings, visit their website here.
