It’s ok to always want more from your technological ecosystem.
After all, in today’s mobile-first, always-on world, slick, effective and versatile communication is mission-critical.
To that end, millions of organisations worldwide have chosen Webex by Cisco to digitally transform their telephony. However, voice calling is, of course, just one component of a modern stack.
So, when a solution like Webex is seamlessly integrated with a feature-rich unified communication platform, the enhanced functionality is capable of truly transforming all aspects of any business.
For end user organisations – and their IT service providers – the opportunities to benefit from such a pairing are everywhere. All they must do is partner with a vendor that has the solution and the expertise to make it all happen.
“The needs of businesses are changing: people are working in multiple different places, they want to have greater intimacy in conversations, and they want to be able to collaborate more – having a single platform upon which all of that can occur simultaneously is the new must-have,” says Chris Wade, Chief Marketing and Product Officer at leading provider of Unified Communications as a Service (UCaaS) Gamma, which has just launched its powerful Horizon with Webex solution that delivers it all.
“Even for users of Cisco’s super-smart Webex technology, it’s no longer enough to just cleverly enable digital voice calling via telephones on office desks.
Today, business communications must also encompass video conferencing, omnichannel messaging, contact centre functionality, frictionless CRM integration, AI-powered efficiency tools, and automatic data capture and analysis. Horizon for Webex provides all of that, all in one place.”
Specifically, the solution cleverly routes a voice or video call to a Webex app client on a mobile phone, tablet or laptop, and simultaneously exposes it to additional baked-in technological smarts such as background noise reduction and AI-powered tools such as conversation transcription and action summary.
A product of the Gamma and Cisco #GoodTogether partnership, which is focussed on delivering enhanced communication and collaboration solutions, Horizon with Webex brings together Gamma’s extensive expertise in connectivity and voice services with Cisco’s industry-leading technology, offering unparalleled opportunities for both its direct enterprise customers and its wholesale network of SMB Managed Service Provider (MSP) partners.
“Smaller businesses have to compete with larger ones, so they must be able to deliver the same communication and engagement experiences,” says Wade.
“That means they need the right communication infrastructure, tools, and applications to support the ever-increasing demand for fast, simple, and frictionless service. Taking that big step of moving telephony into the cloud is the crucial first step because it enables them to embrace all the new efficiency-boosting applications that are constantly emerging.”
Crucially, Gamma’s Horizon with Webex solution enables Cisco user organisations to continue to sweat their investment in the platform whilst simultaneously benefitting from those additional apps.
As a result, the market opportunity for Gamma’s reseller partners is huge.
“The UK SMB market alone is only around 40% penetrated,” says Wade.
“Thanks to Horizon with Webex, when users ask their MSPs if they can modernise their communication stacks in the way we have described, they can say yes. There can also be some integration with Microsoft tools too, such as Teams.
“We are big enough to enjoy a close relationship with the mega vendors, but we’re also small enough to serve 1,600 or so UK channel partners in the UK; offering them all of that West Coast technology, simplified and made easy to consume. They get security and reassurance that we are in their corner while we work together to ensure their customers have an outstanding experience. Our focus is on helping partners success by delivering value to their clients.”
It is this kind of partnership that helps businesses get more bang for their buck, offering the kind of flexibility and efficiency needed to stay ahead.
And that’s something worth talking about!
To learn more about how Horizon for Webex can help your and your customers’ businesses leverage the benefits of cloud-powered communication, visit the website.
