Martyn’s Law represents one of the most significant legislative shifts that public venues have encountered in recent years. Approved within the last few months and set to take effect in 2027, this UK legislation requires venues and event organizers to enhance their preparedness and response plans for terrorist attacks.
Unlike prescriptive regulations, this law recognizes the diverse nature of venues and so takes a risk-based approach without mandating specific technologies or procedures. As Ryan Zoehner, CEO of Algo, points out: “A public venue of thousands of people is going to be very different than a public venue of 200 people.” This variation means that cookie-cutter solutions simply won’t work. Each venue requires systems that can adapt to its specific context and constraints.
However, this flexibility creates a challenge for operators navigating compliance requirements. The broad application means organizations must interpret how general principles apply to their specific circumstances. Within this open-ended challenge, IP endpoints—including devices like IP speakers, voice paging units, digital displays, and network-connected strobe lights—can create a system that delivers tailored capabilities for individual venues’ needs. This customizability provides businesses with both the current capabilities they need and the flexibility to build on a foundation that can adapt as safety legislation evolves.
The Unique Nature of Venue Communications
Many public venues face communication challenges implementing Martyn’s Law compliance with current setups. This is because many are still bound to legacy comms systems. These traditional communication technologies, like basic speakers and intercoms, operate on fixed, preset parameters. These work well in controlled environments but struggle with the dynamic nature of public venues that frequently see changes in occupancy.
This challenge becomes more complex when considering the transient nature of venue populations. Unlike office buildings where occupants remain relatively consistent, public venues see complete demographic shifts. “The occupants in that building are going to be entirely different from day one to day two,” Zoehner says. A concert hall might host a classical music audience one evening and a rock concert the next, each group bringing different familiarity with the space and different communication needs.
This turnover exposes a critical flaw in static systems: the inability to adapt. Consider volume control. Traditional systems can’t easily adjust their sound capabilities based on the environment. “An analog speaker volume is going to be set to what the operator thinks it should be, not what the noise in the venue dictates it should be,” notes Zoehner. This mismatch between preset configurations and actual acoustic conditions can render emergency announcements ineffective exactly when clarity matters most.
The challenges also extend to connectivity and external communication. Traditional systems often operate as closed circuits, but modern threat response may require coordination with external authorities. Zoehner breaks down the complexity: “Does your venue need the ability to go externally? The answer is maybe, and it’s going to come down to that risk profile assessment. It’s very likely larger venues are going to require something of that nature.”
This uncertainty underscores why flexibility in system architecture isn’t just beneficial—it’s essential.
Why IP Endpoints Are the Solution for Venue Security
Modern venues need communication systems that evolve with operational challenges. IP-based communication endpoints offer the sophistication and flexibility required to meet Martyn’s Law.
One major advantage is their ability to integrate with platforms staff already use. The effectiveness of any emergency system hinges on operator competency under pressure, yet emergency systems create an inherent training challenge. Systems designed for crisis situations are, by definition, rarely activated in real-world scenarios. This creates what Zoehner calls a training paradox: “Emergency systems should be used sparingly. What that means is it’s often not simple or obvious for an operator to know exactly how to use them.”
Algo IP PA voice paging system can address this by integrating with VoIP tools like Microsoft Teams or Zoom, platforms staff already use daily. This infrastructure then becomes part of the broader emergency notification and mass notification options, creating multiple touchpoints for crisis communication.
Equally important are the supervisory capabilities IP communication systems offer. Traditional communication systems often operate as black boxes, providing no visibility into their operational health until complete failure occurs. As Zoehner puts it: “You don’t know if it fails until it fails.” For venues where system reliability can mean the difference between effective emergency response and chaos, this lack of monitoring represents an unacceptable risk.
Yet a communication system built up of IP endpoints can enable continuous health monitoring of the displays, speakers and pager online in the building, ensuring reliability when it matters most.
The scalable architecture of IP endpoints also solves a key challenge: expanding without replacing existing infrastructure. Unlike analog systems that require physical rewiring and hardware replacement or augmentation, IP endpoints can grow organically with operational needs. “Because everything’s IP, it is incredibly scalable,” Zoehner notes.
This scalability includes not just adding devices but extending system capabilities. Through software updates and applications, IP speakers or displays can adapt functionality without hardware upgrades.
“IP-based open standard solutions allow you to scale, add on, and build tools, and that’s going to be a critical part of what makes that effective,” explains Zoehner.
Such flexibility turns communication systems into strategic assets. Algo’s IP speakers, for instance, include embedded microphones that monitor ambient noise and auto-adjust volume, transforming announcement systems into responsive tools.
The business case for IP endpoints strengthens when systems serve multiple operational functions beyond emergency response. Rather than viewing compliance as a cost center, forward-thinking venues recognize the opportunity to improve daily operations while meeting regulatory requirements. Zoehner sees this trend consistently: “We often talk to organizations looking for solutions that are dual purpose, solutions that will give you day-to-day value and solutions that are going to give you emergency notification options.”
With IP endpoints, speakers become two-way interfaces, paging systems, and communication hubs that help coordinate operations across facilities. This dual-purpose approach helps justify the investment while creating more resilient operational infrastructure.
IP Endpoints: Scale With Your Security Needs
Martyn’s Law isn’t a one-time change. It asks operators to make ongoing judgments to keep spaces secure.
IP-integrated communication solutions give organizations the foundation to meet current needs while preparing for future regulations and growth. By choosing scalable, multi-purpose systems for emergency and daily use, venue operators can justify tech investments by using it to improve overall operations.
Organizations that approach this regulation as an opportunity and not just a burden will find their investment delivers more than just compliance.
