In these days of social bubbles, crowded inboxes, and fake news, nothing quite cuts through as powerfully as SMS marketing – straight into the hands of the intended recipient, at the best possible moment. No wonder it’s regarded as the gold standard for both deliverability and open rates (which typically exceed 98%, within the first few minutes).
But developing the technology to deliver this channel effectively is complex. It doesn’t just involve native SMS, but requires effective integration with third-party apps like WhatsApp, Viber and Facebook Messenger, as well as compliant routing via a diverse range of global carrier networks.
Furthermore, that direct device access via mobile messaging is precious and easily revoked and blocked by a user who receives a badly timed message, an incorrectly segmented offer, or simply too many updates. So, SMS marketing is a mighty tool – which when poorly wielded can do more harm than good, to the customer relationship.
Expert, specialist, integrated assistance
Full-service marketing cloud Mapp recognised the importance of partnering with an expert to ensure the most precise and effective delivery of their world-leading clients’ customer communications. In Mitto, they found an A2P messaging pedigree bred from almost 10 years of experience as a leader in global A2P messaging connectivity.
As Jacopo de Flumeri, Senior Pre-Sales Manager at Mapp, explained, “we don’t believe our customers should settle, and we don’t settle either. We chose Mitto to provide our platform with communication support because they have a proven track record of delivering quality and reliability.”
“Mitto has done precisely that – deliver quality, reliable messaging services to our top brand clients. We couldn’t be more pleased.”
Mitto’s global footprint and reputation mean they can send the right message at the right time, to any device/account on the planet – via their proprietary AI-driven routing platform, which optimises delivery and reliability to ensure total accuracy and accountability. And their APIs enable seamless integration with the existing tech stack of partners like Mapp, to ensure multichannel campaigns are flawlessly executed for maximum impact – even securing relevant local short-codes to reinforce branding across campaigns.
Effective communication, perfectly delivered
Milorad Mitrovic, VP of Global Sales at Mitto, described the value this brings to the clients of partners like Mapp – who include world-renowned global brands, requiring perfectly synchronised multi-market messaging campaigns:
“Communication is at the core of all business. Being able to reach your customers where they are is essential to building brand loyalty. Our goal at Mitto is to enable every business to connect with their customers in the most efficient manner possible.”
“Strategic partnerships, such as this partnership with Mapp, allow us to facilitate not only great experiences for them as our direct customer, but also provide reliable communication channels to Mapp’s customers – some of the largest most recognisable brands in the world”
In the rapidly evolving omnichannel marketing space, being able to leverage the power of A2P SMS messaging appropriately remains a key competitive differentiator – and combining the right message with the right delivery vector is a superpower every brand needs in their communications matrix.
“At the end of the day, it’s about providing end-users with the best experience possible,” explains Mitrovic, “and our omnichannel communications technology enables businesses to do so.”
You can learn more at Mitto.ch.
