In this UC Today exclusive, Christopher Carey speaks with Steve Forcum, Marketing and Channel Chief at SIPPIO, about the company’s recent “Fleet Week” virtual conference and what it means for partners, customers, and the wider unified communications (UC) market.
Steve shares how SIPPIO is helping partners shift from seeing Microsoft Teams, Cisco Webex, and Zoom as competitive challenges to viewing them as growth opportunities.
Good Reasons to Watch this Interview
- How SIPPIOs platform enables fast, reliable, and simple communications across major UC platforms.
- Key highlights from Fleet Week, including insights from Cisco, Microsoft, and Zoom on AI innovation, cost efficiency, and customer adoption trends.
- The shift from “best-of-breed” to “best-of-suite” strategies and why it’s driving cost savings for enterprise customers.
- How AI is evolving as a powerful productivity tool rather than a wholesale replacement for human expertise.
- The challenges and opportunities facing UC channel partners at the crossroads of evolution and revolution.
Packed with partner success stories, AI insights, and market analysis, this conversation provides valuable takeaways for UC professionals navigating today’s fast-changing communications landscape.
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