Specialist Australian value-added reseller, Mia Distribution, recently announced that it has signed a master agency agreement with RingCentral. Currently one of the market leaders in global enterprise cloud solutions for communication and collaboration, RingCentral has been expanding its footprint around the world for quite some time now. This enhanced partnership with Mia Distribution is yet another example of the company’s growth.
The new agreement between Mia Distribution and RingCentral expands on the arrangement first reported back in August, beginning with RingCentral agreeing to supply local provisioning and hardware fulfilment for RingCentral’s cloud solutions. Mia Distribution is a well-known value-added distributor in the Australian landscape, offering a host of unified communication services and solutions to the service provider channel, and resellers across Australia. Mia started as a distributor of end-to-end hardware products in the UC space, with offerings from Yealink, Poly, Cisco, and Jabra. Today, Mia also provides enablement services for reseller partners who want to provide more comprehensive solutions for their customers.
Embracing the Master Agent Trend
The Master agency agreement is a trending concept that has gained a lot of momentum over the last couple of years. It allows distributors like Mia to expand their portfolio as quickly and dynamically as possible. According to the Sales and Product Manager for Mia Distribution, Matt Milne, the master agency agreement has become a key component of the enterprise communications strategy for reseller partners who want to provide customers with a more comprehensive UCaaS solution (Unified Communications as a Service).
With RingCentral in the mix, Mia Distribution can move beyond just investing in hardware provisioning, by giving resellers access to a leading platform in the UCaaS environment. For years, Mia Distribution has built a reputation as a powerful source of value-added services and channel enablement tools in the unified communications and telecommunications space. Today, Mia Distribution stands out in the Australian market as the ideal company for helping to support rapid partner onboarding and extended support for end-users.
Further Growth for RingCentral
RingCentral will also benefit significantly from this new expanded partnership. According to the Director of Channel Sales for RingCentral’s Asia Pacific region, Ben Swanson, Mia Distribution has excellent penetration for the local UC market in Australia. Already, the company has hundreds of active resellers in their community. The RingCentral master agent model represents an excellent way for Mia distribution to deliver the value that resellers need, and provide enterprises with excellent UCaaS connectivity.
