Unify Enhances Partner Program with Improved Digital Marketing Platform
Updates to Unify’s Digital Channel make it quicker and easier to drive demand through automated marketing campaigns
As part of its drive to continually improve its Partner Program, Unify, the Atos brand for communications software and services, has announced new enhancements to its partner marketing platform, Digital Channel, that are designed to help partners optimise their digital marketing efforts with Unify. Available to all partners, Digital Channel now makes it easier and more intuitive for partners to execute strategic marketing initiatives – from simple co-branded email to full digital campaigns – to drive increased demand.
The improved Digital Channel platform is almost completely automated, enabling partners to plan and launch marketing campaigns with just the click of a button. It has a more intuitive user interface and simplified navigation, so partners can quickly see new content and resources to execute email and digital campaigns that complement their individual outbound activities, helping them to increase their brand and social awareness.
“Unify strives to make it as easy as possible for our partners to build demand and generate revenue with our solutions, and Digital Channel has been an important tool to provide content and marketing support to our partners,” said Michelle Jones, Global Head Field and Channel Marketing for Unify.
“With the enhancements we’ve made to Digital Channel, we are simplifying marketing activities and giving our partners even more choices in the types of campaigns they wish to execute to help build their businesses.”
To support partners’ lead generation efforts, the enhancements to Digital Channel include a fully packaged and automated email campaign tool as well as simplified campaign scheduling with a multi-channel digital marketing approach, which helps partners to better engage with their customers and prospects. Additionally, it easily positions Unify’s next generation collaboration solution, Circuit, on partner websites, making it even simpler for customers to start using Circuit by downloading Circuit licenses directly from the partners’ websites.
Digital Channel offers complete digital marketing campaign kits, as well as enhanced reporting tools with a clear and concise dashboard, so partners can quickly evaluate the success of individual campaigns. Plus, it offers automated alerts for new campaigns or content, so partners never miss the latest information.
The new Digital Channel has begun its roll out to partners around the globe, to positive reviews:
Fabio Conti, Digital Marketing Executive for NexusIP, commented: “I am browsing in the new digital channel portal. I love it! It’s very intuitive and easy to use.”
Zoe Thomason, Marketing Manager at Datasharp UK added, “It looks fantastic; I’m excited to start using it.”
Unify is the Atos brand for communication and collaboration solutions. At the core of the Atos Digital Workplace portfolio, Unify technology enables organisations of all sizes to transform the way they collaborate, creating a more connected and productive workforce which can dramatically improve team performance, individual engagement and business efficiency.
Atos is a global leader in digital transformation with approximately 100,000 employees in 72 countries and annual revenue of around € 12 billion. The European number one in Big Data, Cybersecurity, High Performance Computing and Digital Workplace, The Group provides Cloud services, Infrastructure & Data Management, Business & Platform solutions, as well as transactional services through Worldline, the European leader in the payment industry. With its cutting-edge technologies, digital expertise and industry knowledge, Atos supports the digital transformation of its clients across various business sectors.