Zoom has struck a baseball partnership deal with Major League Baseball, becoming MLB’s Official Unified Communications Platform.
Zoom Contact Center and the Zoom platform technology will be implemented for some game and broadcast elements.
The prestigious role means Zoom will also be the Presenting Partner for MLB Replay Review, and MLB will introduce the first league broadcast look-in from the Zoom Replay Operations Center.
Baseball fans will get unprecedented transparency and enhanced communication between front office staff, judges and league officials facilitated by Zoom Contact Center, Zoom Events and Zoom’s all-in-one collaboration platform.
MLB Chief Operations & Strategy Officer Chris Marinak stated: “We are always looking for innovative ways to leverage best-in-class technology to advance the MLB experience and deliver more to our fans.
“Partnering with Zoom, a category leader that reinvented how we connect, was a natural next step for us.”
Marinak added: “We are excited to integrate Zoom Contact Center and other Zoom platform technology into our gameday operations and continue to modernise experiences in a secure, reliable, and innovative way.”
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Zoom Chief Marketing Officer Janine Pelosi said: “MLB brings together tens of millions of passionate fans every season.
“Zoom’s rapid pace of innovation and obsession with making human connection easier and better is crucial to help MLB evolve its experience and deliver unprecedented transparency and access to its fans.
“With MLB leveraging Zoom Contact Center and Zoom’s all-in-one collaboration platform, we can truly show the world how a historical brand can continue to innovate and unlock new possibilities.”
How Zoom Platform Integration Will Innovate the MLB 2023 Season
Zoom Contact Center Transforms Replay Reviews: There were over 1,400 replay reviews for the 2022 MLB season. Historically, league retests relied on different technology and voice-only communication with on-pitch referees, cutting fans out of the decision-making process.
Starting with the 2023 season, the longest-serving crew of the four referee crews, the Crew Chief, will connect to the Zoom Replay Operations Center for each replay. This will be broadcast nationally on MLB Network and Apple TV+; fans will be able to see the Replay Operations Center in action during replays, and hear the Senior Rules Analyst discuss replays with the broadcast team. MLB’s goal at this new facility is to create a more transparent and engaging judging process.
The Zoom Platform will also assist in streamlining communications and is being used to securely transmit sensitive information on day one of one of MLB’s most high-press high-profile events, the 2023 MLB Draft.
Zoom integration across the broader league will also encourages collaboration as its all-in-one collaboration platform will integrate with multiple MLB clubs, platforms and broadcasters.
venues on to Zoom Meetings, many MLB teams will be able to use Zoom Phone to stay connected with colleagues and customers, and Zoom Contact Center to provide fans with a fast, accurate and highly personalised customer experipersonalised
Finally, MLB Headquarters will deploy Zoom Meetings, Zoom Rooms, Zoom Phones, and Zoom Webinars to connect, collaborate and communicate.