Leaders More AI-Positive Than Employees, Zoom Research Says

A new study by Zoom suggests that leaders are much more positive about AI's impact

Leaders Much More AI-Positive Than Employees, Zoom Research Says
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Published: December 28, 2023

Kieran Devlin

New Zoom research suggests business leaders are more optimistic about AI’s impact and potential than employees.

In a new survey commissioned by Zoom and conducted by Morning Consult, which questioned over 11,000 global leaders and employees, Zoom highlights that leaders are “all in” on AI. However, the tech giant also underlined a disparity between what leaders appreciate about AI and workers’ views on the tools. Over four-fifths of leaders said they were excited about AI (82 percent), compared to just 57 percent of workers.

Zoom’s blog on the survey said:

That sentiment gap also translates to adoption: 73 percent of leaders said they use AI at least a few times a week, compared to just 32 percent of employees. And 23 percent of employees say they don’t use AI at all (at work or for personal use).”

In contrast to leaders, where almost three-quarters of leaders say leveraging AI saves them one or more hours a day, less than half of employees said using AI tools at work saves them at least one hour a day (46 percent).

“The lack of adoption could explain employees’ perceived drawbacks related to technology, with employees’ top three concerns including job loss, data security, and accuracy,” Zoom’s research wrote. “This shows just how imperative it is for leaders to take the opportunity to educate employees and equip them with the right training to help them understand and adopt AI.”

What Were the Report’s Other Findings?

The report reflected that most leaders were optimistic about AI’s positive influence in the workplace.

Exactly three-quarters of leaders who use AI say it helps their teams collaborate better and also that it helps them make better decisions. Seventy-four percent of AI-using leaders say the tools help them work better when colleagues are not in the same location.

“Leaders whose teams are using AI reported many benefits, especially around collaboration,” Zoom’s report said. “This may be because AI can automate or aid in certain tasks like sharing notes and action items after meetings, composing messages, and organising information.”

The report noted that those leaders and employees who don’t use AI were uncertain about how much time it could help them save during an average workday. Fifty-five percent of employees and 50 percent of leaders who don’t leverage AI said they didn’t know, illustrating a “huge opportunity cost for AI avoiders”, according to Zoom, given training this group about AI’s benefits could facilitate greater adoption.

What Else Has Been Happening With Zoom Recently?

Last week, Vyopta announced it was integrating Zoom‘s Quality of Service Subscription (QSS) support for Zoom Phones to improve real-time analytics and diagnostics.

Vyopta’s expanded partnership with Zoom entails leveraging Zoom’s new APIs for new monitoring functionality. Vyopta and Zoom have collaborated on the QSS feature, planning to revolutionise how businesses perceive and handle the quality of experience for Zoom Phone users. With the integration of Zoom QSS, Vyopta can generate real-time insights and analytics, encouraging quick responses to call quality concerns.

Last month, Zoom announced that Workvivo had been fully integrated into its communications and collaboration platform.

Zoom acquired the employee engagement platform Workvivo in April of this year with the aim of integrating Workvivo’s feature set into its platform to expand its employee experience tools. Workvivo’s suite of solutions encompasses engagement tools, a social intranet and an employee app, all integrated into one platform.

Earlier this month, Zoom launched Zoom Surveys, an engagement tool aiming to maximise employee productivity.

Zoom Surveys allows users to create and edit surveys and polls and share them with employees and customers. Surveys improves Zoom’s in-meeting and webinar features with a standalone product, making more approaches for managers and users to engage with employees and customers outside of meetings. Users can engage with audiences through a link and accrue aggregated results. This comes at no extra cost for Zoom One and Zoom Contact Center customers.

Also, this December, Zoom added support for Apple TV to its “Zoom – for Home TV” application. By enabling its meeting app for use on Apple TV, Zoom will grow the exposure and accessibility of its video conferencing platform. Customers have another way to use Zoom, whether it is in the office or at home, for work or catching up with friends and family.

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