Pexip – New Brand, New Partner Program & more
We talk to Pexip about the exciting times ahead for the brand
Ahead of their visit to InfoComm 2019 this week, we spoke with Anders Løkke, Head of Marketing at Pexip.
What will you be announcing at InfoComm?
We will be focusing on the new brand story and the fact that Pexip as a combined company now offers customers one of the most comprehensive portfolios for video communications and collaboration available – with a range of deployment methods to choose from: as a tailored self-hosted deployment, as an out-of-the-box as-a-service deployment, and as both. Making this available under a single, and easily recognisable brand is a key priority.
In addition, we will of course be demonstrating our full product portfolio, including our Google Hangouts Meet and Microsoft Teams interoperability solutions.
What is the rationale for the rebrand?
In January, Videxio and Pexip merged into one company. We have spent the first months of the year bringing the two companies together. Today we are merging two brand profiles, Videxio and Pexip, into one new brand that reflects who we are as a combined company and why we do what we do. We wanted to create a brand that built on the strong history of both Pexip and Videxio, but also marked the true beginning of our story as a joint company, positioning us for the future.
With the launch of the new profile, we’re demonstrating that we are ready for the next chapter of our story. One team, one vision, one set of goals. We are moving ahead at full speed as one company to offer enterprises a scalable, cloud-based platform that can be deployed as a self-hosted, hybrid, or as-a-service solution. Our new logo signifies what makes us most unique. With Pexip at the centre of outward facing brackets, we bring together locations, people, and technology. We continue to break down the barriers to effective video meetings.
Tell me more about your channel / partner strategy?
We sell only through channel partners so our partners are very important to us and form a keystone to our success.
We have some partners that sell Pexip as a tailored self-hosted deployment, some as an out of the box as-a-service deployment and some as both.
We have just launched an expanded partner program as a result of January’s merger.
Full details on why our partners are important and who our Gold partners are can be found on our website..
Where do you see the market opportunity for Pexip?
Large enterprises are at the core of where our value proposition makes the most sense. Our products are inherently horizontal in nature – everyone will benefit from them, and everybody has the need – and that’s also what we see in our customer portfolio.
However, some verticals such as healthcare, financial services, public/government and education are particularly strong with us and we have some very large customers in these sectors. We provide some very specific solutions to companies and organisations in these verticals, and we see that there is a strong trend that this will continue.
With the addition of the service to the portfolio, customers can register their videoconferencing units to the Pexip service for full call control and management features and at the same time enjoy unlimited calling on a dedicated global quality assured network. Users can call other video systems, into virtual meeting rooms, or directly to individual contacts. This means that companies with large existing video conferencing infrastructure deployments can easily decommission it and move to a more modern, cost-effective and future proof environment.
In addition, and perhaps needless to say, we see great opportunities with both our Google and Microsoft relationships. They both increase their presence tremendously, and organisations have, almost without exception, mixed communication and collaboration environments. This is where we come in as that much needed “translator in the middle” for IT to solve their cross-technology communication challenges. There seems to be an ever-increasing requirement for more of our interoperability solutions.
“In summary, we see an opportunity with customers who would like a tailored self-hosted deployment but also with those who would prefer a more out-of-the-box solution or even a combination of both”