Bose Professional and Midwich Group company AV Partner AS have struck a deal that sees AV Partner AS become the exclusive distributor of Bose Professional in Norway.
“We are excited to welcome AV Partner AS as our official sales distributor in Norway,”
Hans Vereecken, VP of International Sales at Bose Professional, said.
“Their deep expertise in the AV industry, combined with their local presence, ensures that customers in the region will receive the highest level of sales support, technical service, and product knowledge.”
The new partnership opens up Norway to a wide range of professionally aimed Bose products and integration as a value-added service.
Bose and AV Partner AS
Bose Professional opened more than 10 new global offices and experience centers around the world in 2024, with an experience center in Gothenburg, Sweden, providing local design support and training services.
Their team in Norway is supported by this Swedish office.
However, its partnership with AV Partner AS will bring in-country capabilities to serve its business customers.
AV Partner AS is based in Oslo, Norway, and is a value-added distributor of AV products for the corporate and educational markets.
As part of the Midwich Group, AV Partner AS is able to combine local market knowledge with international strength to provide solutions to its customers.
“We are honored to be appointed as the exclusive distributor for Bose Professional in Norway,”
Alexander Larsen, AV Partner AS Managing Director, said.
“We look forward to strengthening the Bose Professional brand in Norway and delivering exceptional audio experiences to our partners and clients.”
Bose Professional specializes in designing and delivering pro audio solutions for a wide range of commercial environments, including performing arts centers, stadiums, and corporate buildings.
Its portfolio includes over 250 professional-grade products such as loudspeakers, amplifiers, and audio processors, all engineered for integration, scalability, and exceptional sound coverage.
Bose Professional’s AV Expansion
Bose Professional has been making moves to both expand the capabilities of its equipment and the reach of its solutions.
In November of last year, Bose Professional expanded its global presence with the addition of a tenth physical business location in Dubai, UAE.
Since then, it has expanded its AMU speaker series to create more immersive workspaces for sectors such as education, retail, and hospitality.
