9 Holds the Fort for Partners Out in the Field with a New Value-Added Services Offering

An exclusive interview with 9’s Director of Partners, Adam Cathcart

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Unified Communications

Published: September 21, 2017

Ian Taylor Editor

Ian Taylor

Editor

Adam Cathcart
9’s Director of Partners, Adam Cathcart

Going that one step further has always been the key to 9’s success and a newly improved Value-Added Services portfolio once again demonstrates how determined they are to help their Partners achieve their goals.

As well as providing a complete UC product and services offering, 9 has invested a great deal of time into developing a “value-added services” support system for their partners to enable them to sell with confidence and succeed in unfamiliar markets.

Before we found out more about the services themselves, we thought it would interesting to hear more about the difficulties 9’s partners faced and what the company does to identify them before providing a solution with 9’s Director of Partners, Adam Cathcart.

In a world so heavily focused on digital transformation (DX), many businesses are now crossing over into new, evolving markets to capitalise on the rocketing trends of products and services like cloud technology, IT and mobile.

“A number of our Partners, especially from backgrounds outside of telecoms, can lack the experience or resources to sell  and fully support this product set.”

However, as Cathcart went on to explain, once a new partner is found, 9 runs them through a comprehensive on-boarding process including offering a set of three value added services to help ensure that the Partners are comfortable and ready to sell.

“Our Purple Partner Programme supporting service is designed to get our Partners up and running with the products we offer and we help them reach this stage with a plethora of resources, such as video content, training, workshops and all the marketing collateral they need to encourage sales.”

Next is a Virtual Office, a service which provides Partners with a full back office function where customer service, provisioning and support are all handled by a dedicated team at 9’s HQ, who work under the Partner’s brand name.

Cathcart explained, “Generally, the Partners who use Virtual Office are businesses that are new to the industry and maybe lack experience with a UC product set, or smaller businesses who cannot justify full time resource in these areas.

With Virtual Office, 9 provide their expertise and office management capabilities to remove the hassle of maintaining a backend whilst simultaneously freeing up their time to go out into the field and utilise their Purple Partner Training skills to close sales.

Finally, 9’s Managed Billing Service can prepare and issue invoices to Partners’ customers under their own brand and even handles Direct Debit collections in their name. Cathcart added:

“As well as billing their clients, our Managed Billing Service provides a unified process that manages the entire billing input, not just for 9’s products and services, but from any third  party suppliers too.”

There are lots of service providers who can sell you a product or two, but 9’s Value Added Service proposition is just one demonstration of how far they will go to support their Partners, leaving them truly, Free to Perform.

Find out more about what 9 can do for their partners at their website.

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