Eletype is a 2017-founded marketing technology startup based out of the US. It helps marketing managers monitor campaigns running across multiple channels, providing a singular platform to consolidate, monitor, and analyse data. Let’s say you have a Facebook ad campaign, a Google ad campaign, and an automated marketing campaign via Mailchimp running at the same time. You can connect these platforms with Eletype to receive alerts, notifications, and reminders in one place. Eletype can also help you monitor traffic on website landing pages, forms, e-commerce carts, and even pixels to investigate specific areas of performance.
Eletype boasts a conversational interface, making it a good fit for Slack and Microsoft Teams. It provides a digital assistant that sends daily summaries, campaign updates, and alerts when performance thresholds are crossed.
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In February 2021, Eletype was acquired by the leading marketing technology provider, ClickDimensions – which is headquartered in the same city in Atlanta. ClickDimensions picked up Eletype for several reasons, and the company’s newfound expertise in the Microsoft ecosystem was a significant driver. Eletype has been keenly focused on Teams-based development since 2020, when the platform saw a massive uptick in popularity due to the pandemic. In September 2020, Eletype announced that its digital assistant was fully integrated with Microsoft Teams and would provide an almost native experience. The Eletype Teams app is currently in version 2.0.3 with a stellar rating of 5/5 on Microsoft AppSource. Let us review it in detail.
Inside Eletype for Teams
To start using the Eletype app for Teams, first log into your Eletype account, or create one if you aren’t an existing customer. It is available for a 30-day free trial, and you can request a demo for custom pricing. Your Eletype account needs to be connected with your multi-channel marketing mix for the integration to work. Eletype supports Amazon ads, HubSpot sales pipelines, Google, Facebook, Instagram, Bing Ads, Mailchimp, and CallRail for SMS/telephonic communication.
You can download Eletype for Teams from Microsoft AppSource. You can also visit the application store on Teams and look for Eletype. Here are the top features to expect:
- Smart notifications – You can configure Eletype to send you a Teams alert whenever an anomaly in channel activity, an unusual fluctuation, or a threshold is crossed. For instance, Eletype can recognise if your ad spend has suddenly spiked well above the normal 7-day average. The app also supports custom rules if you want to check on a specific KPI from Teams.
- Conversational reports – The Eletype chatbot sends you daily and account-specific reports in the flow of the conversation. Key numbers are colour coded and visually marked for easy comprehension. You can click embedded buttons to further analyse the ad account on the primary Eletype web app. Also, all reports can be downloaded as a PDF for future reference directly from Microsoft Teams.
- Daily summaries – Eletype automatically sends you a short daily summary for each ad account, containing the total spends, conversion value generated, and the number of issues, if any. You can always customise the report to reflect other KPIs, which is useful when designing daily reports for clients in a digital marketing agency scenario.
- Ad account connections management – You can perform key account connections management tasks without leaving Teams, thanks to the Eletype bot. The bot can understand simple commands like add (to connect additional Google, Facebook, or Bing accounts), list (to display all existing connections), remove (to delete a connection), mute (to stop notifications for a particular business rule), and many more.
- Eletype on a Teams channel – You can add Eletype as an app to the channel of your choice. This will send daily updates, graphs, and notifications to the channel, ready for access by all channel members.
Why the Eletype App Makes a Difference
Eletype transforms the experience for multi-channel marketers who are already on Teams. Every week, it saves you hours of effort by consolidating the most vital KPIs and alerts into a single platform. And it ensures that you never miss an important update, no matter how broad your multi-channel marketing mix is.
What We Think
Tools like Eletype are a must-have for modern marketers, and we believe they could become an enterprise staple. It mobilises real-time marketing data and helps make smarter decisions to optimise ad spending.
Download it here.
