Alison Hastings Appointed to Lead Avaya Channel in UK

Sales and channel veteran joins Avaya to drive partner growth and upsell in existing install base

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Alison Hastings Appointed to Lead Avaya Channel in UK
Unified Communications

Published: May 29, 2018

Ian Taylor Editor

Ian Taylor

Editor

Avaya has this week announced the appointment of Alison Hastings as UK Channel Lead. Reporting to Steve Joyner, European Channel Lead at Avaya, Hastings is responsible for maximising the value Avaya brings to its UK partner community, increasing portfolio adoption and growing Avaya’s channel business in the UK.

The appointment comes as Avaya shares a renewed strategy to provide increased value to partners and customers and to invest further in its capabilities to anticipate and adapt to the dynamic needs of the channel. Building on this commitment, Avaya is also crafting unique alliances with third-party technology partners to provide a best-in-class technology offering and enable channel customers to be versatile in an ever-evolving marketplace.

Hastings brings a wealth of experience to the role, with over 20 years’ experience in the technology sector, collaborating with many complex Systems Integrators (SIs), service providers and carriers to develop strategic channel partnerships.

Leveraging this experience, Hastings will seek ways to increase the value Avaya brings to the channel; creating more demand for Avaya solutions as well as capitalising on the increased market appetite for Avaya’s cloud capabilities.

Prior to her new role Hastings led a team at TalkTalk Business, developing its major strategic channel partner accounts and working extensively on major retail and insurance outsource deals across voice, data, cloud and networking. She also previously managed Juniper Networks’ UK alliance partnership with IBM.

“Avaya’s growing channel team is indicative of our ongoing commitment to our partners. Avaya is better positioned than ever to increase value to our partners as they become more strategically important to the future of our business, and in that respect Alison is a perfect fit for the role.”

“She has a strong track record of developing major strategic partnerships and has a fantastic understanding of the requirements our partners have to modernise their customers’ business communications.” said Steve Joyner

UC Today spoke to Alison about some of the reasons behind her joining Avaya and about her plans for development of the channel.

“Passion, innovation, disruption and always putting the partner, and customer, at the heart of everything is a massive reason that I have joined the business. The opportunity for me and for the channel, and where I will be taking the strategy, is more around the way partners go to market. We were a product led company and now with software and services we need to be part of the transformation of any Avaya partner.”


About Avaya
Avaya is a global leader in digital communications software, services and devices for businesses of all sizes. Our open, intelligent and customizable solutions for contact centres and unified communications offer the flexibility of Cloud, on-premises and hybrid deployments. Avaya shapes intelligent connections and creates seamless communication experiences for our customers, and their customers. Our professional planning, support and management services teams help optimize solutions, for highly reliable and efficient deployments. Avaya Holdings Corp. is traded on the NYSE under the ticker AVYA.


 

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