In today’s fast-paced landscape, businesses can rarely afford to stick with the one-size-fits-all strategy for their business communications anymore. Many innovative vendors are beginning to deliver new levels of value in the UC and collaboration space, by giving companies a more flexible way to build their communication stack.
Sangoma, one of the fastest-growing companies in the UC solution provider marketplace, believes businesses of all sizes can achieve greater success by unlocking the benefits of affordable, reliable business communications. The Sangoma brand provides award-winning on-premises and cloud solutions to suit businesses from any background. Sangoma is quickly emerging as a leader in enterprise and value-based communications, particularly thanks to a number of strategic acquisitions.
I caught up with Sangoma’s Director of Sales for Europe, Simon Horton, to get the lowdown on their latest offer.
Sangoma is an evolving brand
Sangoma is a leader in the unified communications and phone system environment, offering a combination of high-value on-premises and cloud solutions. Simon Horton told me that he is responsible for looking after sales for Sangoma in Europe, and he’s excited by how much the business has grown in the last few years.
“We’ve made several acquisitions and have grown amazingly well in the last couple of years. When I first started, we were a small team with around 40 people, now we have 350 employees”
Like many companies in the communication space, Sangoma is currently moving through a process of digital transformation, stepping away from the pure hardware vendor experience into the world of recurring sales. Sangoma acquired the VoIP innovations LLC brand recently, which marked the company’s eighth acquisition in as many years. The VoIP Innovation purchase provided the company with several new strategic advantages, including new opportunities for recurring revenue, new product categories in CPaaS, and an exciting new sales channel.
In recent years Sangoma has also acquired well-known brands such as FreePBX, Asterisk, Digium, VoIP Supply and Dialogic.
Free Phone System for 12 Months
The most recent offering from Sangoma is a particularly enticing one for today’s brands, as it claims to give companies a fully featured phone system for 12 months, for free.
I was interested to find out what the “catch” was for this new deal. Simon told me that customers actually can access the full 12 months for free when they sign up for a 3 year contract. So you get all of your seats for free in that first year.
“Our cloud offering is hosted on our own data centre, and minutes are bundled in with the seats. You can come to us and port your numbers onto an existing service, buy new numbers or whatever you need. When you buy a seat, that includes the minutes, and you get those seats for free for the first 12 months with a 3-year commitment.”
Aside from the benefits offered by 12 months of a free phone, Sangoma also offers customers an opportunity to augment and enhance their communication experience with a range of accessories and upgrades, including UC servers, award-winning native IP phones, and collaboration clients.
Exploring Sangoma’s Stand-Out Features
As a competitor in the UC marketplace, Sangoma has a lot of stand-out features that are sure to capture the attention of their audience. The fact that they have their own native IP phones means that companies can quickly and easily build their entire communication stack with Sangoma, including hardware and software. I asked Horton what he considered to be the stand-out features of working with Sangoma and he told me:
“I think there are a lot of things. First of all, we’re offering a single vendor solution where you can get everything you need from the same business. What’s more, you’re dealing with a UK company based in the UK. It’s also worth noting that we own all of our own phone systems and data centres too”.
Sangoma even goes beyond the standard phone experience to offer new and disruptive tools like team collaboration software too. The Zulu UC solution from Sangoma provides an experience very similar to Microsoft Teams. The Zulu UC offering offers mobile and desktop integrations for businesses using FreePBX and PBXact phone systems, with access to collaboration and productivity tools on a single app. Sangoma also offers a UC control panel where customers can manage their entire phone system from a single location on the cloud.
“We’ve got integrations with all the major tools like HubSpot and Salesforce too, as well as our open API so you can plug your communication systems into the tools that you’ve already got”
“Sangoma’s wide community of developers also makes it easier for businesses to find the support they need to make the most of the API integrations available.”
Sangoma’s latest free phone system offering is now available in the UK for users to test for themselves. Find out more about this fantastic offer.
