Pragma Say: Up Yours – Opportunity, That Is!

The UP Campaign: an upgrade to the Ericsson-LG iPECS marketing toolkit

Pragma Say: Up Yours – Opportunity, That Is!

Pragma have launched the UP Campaign, an upgrade to the Ericsson-LG iPECS marketing toolkit designed exclusively for Pragma resellers. The extensive range of marketing materials drives new business opportunities, supporting resellers in driving engagement with both new and existing customers.

The UP Campaign strategy delivers a fresh thinking approach and covers marketing platforms that Pragma partners favour from social media posts and videos, to white papers, infographics and web banners.

With resellers’ needs core to all Pragma propositions, Pragma engaged with their partners from the off-set to ensure a successful campaign was delivered. The campaign material supports the needs and business goals of resellers whether it be brand awareness and business growth or securing new business leads and getting that all-important foot in the door.

The Pragma marketing team are continuing their efforts releasing several campaign toolkits throughout the year that will support an array of industry specific collateral and continue to broaden the already launched material.

Will Morey, Head of Sales and Marketing at Pragma said:

“We have had some great feedback on the UP Campaign, with several partners already taking full advantage of the material. We will continue to focus our efforts throughout the year on delivering a marketing campaign that provides our resellers with a competitive advantage.”

Mike McHugh, Managing Director at Network Digital Communications:

“The UP Campaign toolkit has already played an integral part in our marketing strategy. The collateral covers all marketing angles providing quality content for our social media platforms, video content, presentations and lots more. The UP Campaign has really supported our business goals by giving us additional tools to engage with existing and new customers.”

John Fitzpatrick, Managing Director at Sirus Telecom:

“We have already been taking full advantage of the all the UP Campaign marketing collateral. The detailed toolkit has complemented our existing marketing plan and has provided us with fresh thinking. The ability to add our branding and include messaging that supports our company objectives has been a real benefit.”

About Pragma
Pragma was founded in 2012 as a channel only vendor to support resellers and Ericsson-LG in bringing iPECS unified communications technology to the UK market.

We are specialists in unified communications and are 100% focused on Ericsson-LG iPECS, SO WIFI, and other complementary technologies.


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