RingCentral Rise Marks ‘New Phase’ in Evolution of UCaaS

RingCentral’s new integrated managed service has been hailed as marking a “new phase” in the evolution of the UCaaS industry by analysts.

RingCentral Rise is an integrated end-to-end managed service that partners worldwide can offer their customers. It leverages RingCentral’s Resources, Innovation, System Integration, and Experiences (Rise) to enable service providers to offer their own unified cloud comms solutions, including team messaging, video meetings, cloud phone system, and contact centre solutions.

Rise is built on the RingCentral cloud, integrating with the partner’s technology, and providing co-branded applications that are continuously updated. In addition to this, the vendor is offering a full go-to-market programme built for partners, including a service provider portal, a channel harmony programme, and a dedicated support team.

Service providers that are already deploying RingCentral Rise include AT&T Business, ecotel, MCM, and TELUS.

“RingCentral is a leader in developing effective strategic partnerships in the global UCaaS market,” stated Elka Popova, Connected Work, vice president at Frost & Sullivan

“The Rise programme from RingCentral marks a new phase in the UCaaS industry’s evolution as it highlights an important shift in operator and vendor strategies”

“The programme meets the needs of businesses and partners that demand greater simplicity in terms of core feature set, packaging and pricing, while offering greater flexibility in terms of integrations with customer-specific workflows.”

Homanyoun Razavi, executive vice president and head of Global Service Providers at RingCentral, added: “RingCentral has a vision of bringing the very best cloud communications capabilities to businesses everywhere.

“Central to that vision is partnering with the world’s leading services providers to provide their customers with the industry’s leading team messaging, video meetings, and enterprise-ready phone system”

“With Rise, we can accelerate the speed to market and the speed of innovation, with an industry-first open platform for service providers backed by a dedicated business unit. We’re excited to jointly innovate across 5G, mobile edge computing (MEC), Internet of Things (IoT), and artificial intelligence (AI) to bring differentiated products to market that humanize cloud communications with blazing speed and new ways of working.”