Cloud PBX: How Affordable Digitization Can Transform SMB Communications

Leading UC solutions innovator Yeastar on the brilliance of β€˜small device, big power’ hardware

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Cloud PBX: How Affordable Digitization Can Transform SMB Communications
Unified Communications & CollaborationInterview

Published: July 29, 2024

Simon Wright

Technology Journalist

The clock is ticking on the big UK traditional telephony switch-off.

As a result, for millions of small businesses, the digitisation of their voice communications is becoming a higher priority.

However, the required move to a cloud-powered replacement is not just a way to navigate the hard-stop nature of the January 2027 deadline. For many of those businesses not yet leveraging any of the game-changing benefits of cloud-based communications, the big switch-off represents an opportunity to modernize more widely.

It’s the moment to embrace the mobile-first, omnichannel way in which the world now prefers to communicate, and to unify voice, video, emails, messaging, webchat and more in a way which empowers employees to work smarter and enhance the customer experience.

For small businesses in particular (and their IT service provider partners) it is a modernization that depends upon the deployment of feature-rich yet affordable technology designed to simultaneously simplify the complex and deliver tangible, overnight efficiency gains.

Picking a product (and a vendor) able to deliver it all is paramount.

β€œCloud-powered, unified communication is no longer just for larger enterprises; to keep pace with modern ways of working, small businesses, too, must leverage transformational change – and what may feel like a major undertaking can actually be easier than they think,” says Arya Zhou, Head of Global Sales at leading unified communications solutions innovator Yeastar, whose recently-launched P520 IPPBX digitizes voice calling and seamlessly integrates it with video, messaging, and customer experience into one platform.

β€œIn the rapidly growing UK market for cloud-based PBX solutions, the P520 allows businesses to choose their preferred product model based on their specific needs. Before the P520, if customers needed a small unit, we could only offer Cloud PBX or Software PBX. But now, if they are hardware enthusiasts, they can have the P520 box in hand.

It’s a small device with big power that empowers small businesses with enterprise-level communication capabilities, and it truly provides customized solutions.”

The Yeastar P520, the robust and super-reliable latest addition to Yeastar’s P-Series Appliance Edition, supports up to 20 users and 10 concurrent calls, and boasts a remarkably compact and lightweight hardware body while offering powerful software capabilities.

Crucially, it seamlessly supports Yeastar’s Linkus UC Client for Android, iOS, Windows, macOS, and web browsers; integrates frictionlessly with Microsoft Teams; and provides comprehensive call analytics and easy-to-understand graphical call reports that can help improve communication efficiency and boost productivity.

The P520 also boasts advanced call center features, including a switchboard-type call operator panel for drag-and-drop call distribution and management; omnichannel messaging with WhatsApp and SMS integrations; wallboard, queue panel, and priority queueing functionality; skills-based routing; and missed call disposition.

In addition, there is team chat with presence and file sharing; integrated lightweight video conferencing; PBX-native external contacts management and phonebooks; extension groups and organizations; and ready-made integrations with popular CRMs and helpdesks.

It all comes with single-point configuration and management capability and baked-in enterprise-grade security.

β€œThe Yeastar P520 is a great fit for smaller teams looking to improve their communication infrastructure,” says Zhou.

β€œTailored for SMBs and startups, it delivers advanced communication capabilities and enhanced productivity, without high costs.”

For businesses looking to accelerate their journey to the cloud, that sounds like a win-win.

To learn more about how the Yeastar P520 can help you and your customers’ businesses leverage the transformational power of cloud communications, click here.

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