As the unified communications market continues its explosive growth—projected to reach $468 billion by 2032 with a remarkable 15.4% CAGR—staying connected with the industry’s brightest minds has never been more crucial. The shift to hybrid work environments, cloud-based solutions, and AI-powered communications has transformed how businesses operate, making expert guidance invaluable.
At UC Today, we’re committed to connecting you with authentic, value-driven content that solves real challenges. That’s why we’ve curated this list of our top UC All-Stars—the thought leaders whose insights are helping organizations navigate the rapidly evolving communications landscape.
These influencers aren’t just reporting on the industry; they’re actively shaping its future through their expertise, research, and practical solutions. Whether you’re a technology buyer seeking the right UC solution or an industry professional staying ahead of trends, these are the voices you need in your network in 2025.
If you’re interested in joining our top voices, join our community here and get involved in our UC All-Stars programme.
Here’s our 2025 list in no particular order, we recommend following everyone!
1. Kevin Kieller
UC All-Stars Profile | LinkedIn
Kevin’s strategic approach to UC implementation has helped countless organizations transform their communication infrastructure. As co-founder of enableUC, he bridges the gap between technical possibilities and business needs, offering insights that go beyond theory to deliver practical adoption strategies. His deep understanding of enterprise communications makes him an essential voice for organizations navigating the complexities of modern UC environments.
2. Tom Arbuthnot
UC All-Stars Profile | LinkedIn
When it comes to Microsoft Teams optimization, Tom’s expertise is unmatched. As the founder of Empowering.Cloud, he delivers actionable insights on maximizing the potential of Microsoft’s collaboration platform. His content breaks down complex technical concepts into accessible guidance, making him a go-to resource for organizations building their hybrid work strategy around Microsoft’s ecosystem.
3. Dom Black
UC All-Stars Profile | LinkedIn
As Director of Research at Cavell Group, Dom’s market analyses cut through the noise to provide clear, data-driven perspectives on where the UC industry is heading. His research helps businesses make informed decisions about communication technologies, particularly in the rapidly evolving UCaaS and CPaaS spaces. Dom’s insights are especially valuable for organizations planning their long-term communication strategy.
4. Josh Blalock
UC All-Stars Profile | LinkedIn
Josh brings essential technical expertise in voice networking as a Senior Solutions Architect at AudioCodes. His practical knowledge helps organizations build resilient, high-quality voice communications that integrate seamlessly with modern UC platforms. For technical decision-makers navigating the complexities of voice in cloud and hybrid environments, Josh’s insights are invaluable.
5. Melissa Swartz
UC All-Stars Profile | LinkedIn
With over two decades of UC consulting experience as the founder of Swartz Consulting, Melissa helps businesses select and implement technologies that align with their strategic goals. Her vendor-neutral approach ensures organizations make choices based on their unique needs rather than market hype. Melissa’s practical advice on procurement, implementation, and optimization makes her an essential resource for UC decision-makers.
6. Jon Arnold
UC All-Stars Profile | LinkedIn
As an independent analyst and consultant, Jon provides strategic insights that help businesses understand the evolving communication technology landscape. His ability to identify emerging trends and assess their business impact makes his analysis particularly valuable for organizations planning their communication roadmap. Jon’s independent perspective offers clarity in an increasingly complex market.
7. Patrick Watson
UC All-Stars Profile | LinkedIn
Patrick’s research as Senior Analyst at Cavell Group focuses on the market dynamics shaping UC’s future. His analysis of adoption trends, market shifts, and emerging technologies provides strategic insights for both vendors and buyers in the UC space. For those seeking to understand the “why” behind industry developments, Patrick’s perspective is essential.
8. Tom Brannen
UC All-Stars Profile | LinkedIn
As founder of OnConvergence, Tom helps organizations develop and implement effective communication strategies that align with business objectives. His practical approach to UC and collaboration makes him a valuable resource for businesses looking to move beyond technology for technology’s sake to solutions that solve real business problems.
9. David Dungay
UC All-Stars Profile | LinkedIn
With a decade of experience in business communications journalism, David serves as Editor-in-Chief at UC Today, providing in-depth coverage of industry developments. His editorial vision ensures that UC Today delivers content that meets the P.O.P principles: well-planned, optimized, and high-performing. David’s journalistic perspective brings clarity to complex industry shifts.
10. Evan Kirstel
UC All-Stars Profile | LinkedIn
As a B2B tech influencer with an extensive social media presence, Evan amplifies important conversations about UC, cloud, and enterprise technologies. His ability to distill complex topics into engaging content has built him a following that spans the entire tech ecosystem. For those looking to stay on the pulse of industry conversations, Evan’s channels are must-follows.
11. Tim Banting
UC All-Stars Profile | LinkedIn
Tim’s role as Principal Analyst at Omdia gives him unique insights into market trends that shape UC and collaboration strategies. His research helps businesses understand not just what’s happening now, but what’s coming next in the rapidly evolving communications landscape. Tim’s forward-looking analysis is particularly valuable for strategic planning.
12. Kieran Devlin
UC All-Stars Profile | LinkedIn
Based in Edinburgh, Kieran’s technology journalism focuses on the future of work and the technologies enabling it. His articles provide accessible insights into complex UC developments, helping readers understand the implications of technological shifts for their organizations and work cultures.
13. Craig Durr
UC All-Stars Profile | LinkedIn
Craig Durr is the Chief Analyst and Founder of The Collab Collective, an industry analyst firm focused on workplace collaboration and communication. Craig has developed deep insight into the services, technologies, and devices that empower seamless connections between businesses, employees, and customers through his work as an analyst, researcher, and keynote speaker.
14. Dave Michels
UC All-Stars Profile | LinkedIn
As founder of TalkingPointz, Dave provides incisive analysis on UC and collaboration technologies that cuts through vendor hype. His in-depth reviews and reports help professionals separate meaningful innovations from market noise. Dave’s independent perspective makes him a trusted voice for those seeking unvarnished insights into UC solutions.
15. Rob Scott
UC All-Stars Profile | LinkedIn
As Founder and CEO of Today Digital, Rob has built UC Today into an authoritative source for industry insights. With over 25 years of experience in telecommunications and IT, his vision for creating accessible, high-quality industry content has transformed how professionals stay informed about UC trends and technologies.
16. Graham Walsh
UC All-Stars Profile | LinkedIn
Graham’s specialization in video conferencing and collaboration solutions helps organizations enhance their communication infrastructures. His technical expertise is particularly relevant as businesses continue to adapt to hybrid work models that demand seamless video collaboration experiences across diverse environments and devices.
17. Blair Pleasant
UC All-Stars Profile | LinkedIn
With over 25 years in business communications as President and Principal Analyst at COMMfusion, Blair’s research spans UC, collaboration, and contact center markets. Her insights help organizations understand how these technologies can improve both customer and employee experiences—a critical consideration as these domains increasingly converge.
18. Kristian McCann
UC All-Stars Profile | LinkedIn
As a journalist covering the UC industry, Kristian provides accessible insights into the latest trends and technologies shaping business communications. His ability to translate complex technological developments into clear, actionable information makes him a valuable resource for professionals looking to stay informed without getting lost in technical details.
19. Elizabeth (Beth) English
UC All-Stars Profile | LinkedIn
Beth’s expertise in communication strategies and technologies helps organizations optimize their UC deployments for maximum business value. Her focus on practical implementation makes her insights particularly valuable for organizations looking to move beyond technology adoption to true digital transformation of their communication practices.
20. Irwin Lazar
UC All-Stars Profile | LinkedIn
As President and Principal Analyst at Metrigy, Irwin provides research and advisory services that help businesses make data-driven decisions about their communication strategies. His work connecting technology investments to measurable business outcomes makes him an essential resource for organizations seeking to justify and optimize their UC investments.
The Future of UC in 2025 and Beyond
As unified communications continues to evolve—with AI integration, immersive meeting experiences, and deeper workflow integrations becoming standard—these influencers will be at the forefront, helping organizations navigate the changing landscape. Their insights will be particularly valuable as businesses continue adapting to hybrid work models that demand flexible, secure, and seamless communication experiences.
The UC market is projected to grow at a remarkable 15.4% CAGR through 2032, making it more important than ever to follow voices that can provide clarity amid rapid change. By connecting with these UC All-Stars, you’ll gain access to the knowledge and perspectives needed to make informed decisions about your organization’s communication strategy.
*The $468 billion figure represents the projected size of the global unified communications market by 2032, according to data from IMARC Group and Fundamental Insights.
Join Our Thriving UC Community
Want to do more than just follow these influential voices? Become part of the conversation by joining UC Today’s dynamic community—where industry professionals and technology buyers connect, share insights, and stay ahead of rapid changes in business communications.
As a community member, you’ll get:
- Direct access to thought leaders and experts
- Early notifications about industry events and webinars
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- A platform to share your own experiences and insights
Our community spans multiple channels to suit your preferences:
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The best part? Membership is completely free, giving you valuable connections and insights without adding to your budget.
Discover why thousands have already joined and how our community is helping professionals like you navigate the future of unified communications.
Want to learn more about our network of experts? Visit UC Today’s All-Stars page to discover more influential voices who are shaping the future of business communications.
