What has been your business/work highlight or achievement of 2024?

Released studies on successful approaches for managing UC compliance and security, hybrid work, and realising GenAI success.

Who do you think has had the most positive impact on the UC space in 2024 and why? 

All the companies who are bringing generative AI to UC to improve productivity and reduce costs.

What was your biggest business surprise in 2024?

Speed of genAI adoption.

What was the most useful business book/podcast you’ve read/listened to in 2024?

On, with Kara Swisher.

What’s the biggest challenge you and your team will face in 2025?

Figuring out how best to leverage Generative AI and Agentic AI to improve research delivery and customer engagement.

What technology will have the greatest impact on your business in 2025 and why?

AI for the potential it offers to improve research, analysis, and client engagement.