Coronavirus has exposed an elephant in the room, one that’s been there for some time, but we’ve only begun to see. There are plenty of companies, predating the virus, that struggled to flourish, and today, they’ve either collapsed or accustomed themselves to a new future in the cloud. Blame it on antiquated ways of thinking, or refusing to embrace digital transformation – all cards are on the table.
“We’ve seen a clear shift, and companies have had to learn to use video conferencing and collaboration software to enable remote working,” Soluno’s Chief Marketing Officer, Christian Hed (pictured, above), said during an interview with UC Today. In addition to the impacts it’s had on bottom lines on a global scale, the transformation of one’s mindset’s had real consequences on the environment, too Hed added.
“This is why Soluno’s management wants to do everything it can to make sure the trend of remote meeting and collaboration continues even after the crisis. The concern, killing two birds with a single stone. Soluno believes it can further diminish travel, as can others, so companies may one day realize environmental and cost-savings.
Soluno’s philosophy, you can’t choose between sustainability and profitability – both have to be present to stay a player today as well as in the future. A few years ago, Hed said during our chat, ‘People talked about the environment, but it was often only related to initial costs associated with ‘going green.’ He noted, however, making the environment one of the key working points can help companies if they want to achieve an even higher earning potential.
“We are in an industry where we have a large role to play in reducing the harmful things we’ve done to the environment and I believe collaboration/unified communications system usage will remain high long after the crisis”
Already, smog in China, Mumbai, and other cities typically littered with pollution, have seen drastic reductions in these harmful gases. You can see historical sites for the first time in cities across the globe because we’re forced to collaborate from home and air travel’s scaled back for the foreseeable future.
On the other end of the spectrum, there are interests such as Millennials who seek employers who share similar visions. “They don’t care as much about money, a good cause is something they value much more than earlier generations.”
This may reflect in the hiring and recruitment process as well, according to Hed. And customers, along with partners, even crave working with companies that put the environment at the center of its mission. “It shows up in procurements and meetings with enterprise customers, which is why profitable companies with steady growth should promote the well-being of the future of people and the environment.”
Soluno is progressive on many fronts, including its push for a mobile-first initiative, and a decisive partnership with T-Mobile Netherlands to enable FMC. The Swedish company also happens to live in a region where its government encourages environmental causes and engages its citizens and business leaders to do that as well.
