Ready, Set, Collaborate: Why is Collaboration the Latest Buzzword in Tech?

Social Technology unlocks the workplace of tomorrow

UC Today Market Guide 2018
Click to Open

Today, pretty much everything computes.

We’re living in a world that’s driven by technologies like Artificial Intelligence, machine learning, and the Internet of Things (IoT). In fact, some experts say that we’re in the midst of the Fourth Industrial Revolution.

Technology gives companies the chance to be smarter, faster, and better at everything we do. For instance, machine learning strategies can help you to understand what your customers need in the contact centre space without you having to ask them the same questions countless times, and IoT allows for “predictive” maintenance in the manufacturing world.

As advancements in the world of technology continue to refine the way we do business in general, the nature of workplace collaboration is changing too.

Technology and the Age of the Digital Worker

The dynamics of the modern workforce – increasingly automated, remote, and outsourced, is forcing businesses – particularly those in the technology world, to place more emphasis on collaboration. Businesses are looking for ways to determine how employees can collaborate at a time when more staff are working remotely, and teams are more dispersed. This means that countless companies are searching for the most effective tools to banish silos from the workplace.

As todays experts, particularly in younger generations, demand more freedom and flexibility when choosing how and where work should get done, companies need to provide resources that empower the working environment, and mirror intuitive experiences. Indeed, research has proven that collaboration in the workforce leads to:

  • Better engaged employees
  • Enhanced customer experience
  • Reduced costs
  • Streamlined operations
  • Greater employee retention rates

It’s Just the Beginning for Collaboration

While solutions for collaboration have been around for a while, enterprises have only just started to tap into the opportunities available to them. Over the last decades, more of the workforce has gone home, and this has pushed the need for flexible and remote working technologies. However, only recently have these technologies begun to become innovative enough to ensure the level of collaboration that colleagues really need.

Social collaboration is increasingly becoming the underlying foundation of any modern workplace. That’s not surprising when you consider the fact that 90% of organisations are tackling complex issues which demand collaboration.

The McKinsey Global Survey of last year found that Cloud-based tools are becoming a fundamental part of the technology experience, and that employees now rely more than ever on social methods for communication. In fact, 45% of respondents said that social technologies are critical to everyday work.

Many of today’s workers, particularly those in the millennial generation, simply don’t want to work with formal software for project management. People want to use systems that are integrated into single pane of glass solutions that make it easier to collaborate as a team. That’s why we’re moving towards solutions that are seamless, and more team-friendly.

Today, the tech world isn’t just about delivering new evolutions through machines and devices, it’s about providing people with the resources they need to make the real changes that matter in the modern workforce.

More Market Guide 2018 Articles:


Gamma LogoSponsored by Gamma

Thank you to our headline sponsor Gamma who are continuing to lead the market with cutting-edge, innovative solutions.

Gamma is a leading supplier of voice, data and mobile products and services in the UK. They supply a broad range of communications to small, medium and large-sized business customers, the public sector and not-for-profit organisations.

If you’re a UC vendor or service provider and would like to feature in our next Market Guide later in 2018, please contact us.

UC Today Out Loud - Podcast Channel http://bit.ly/UCToutloud

Leave a Reply

Rob Scott

Written by Rob Scott

Hi, I'm Rob Scott - Publisher. Fanatical about Unified Communications & Collaboration & Contact Centre Tech :)