2600Hz Intros Beta Softphone & Video Conferencing

There's even a new desktop app for remote workers, also in beta

2600Hz Intros Beta Softphone & Video Conferencing

The companies that have seen the most success during the COVID-19 period are mainly those in the cloud space, or at least those most willing to migrate critical collaborations and communications to the cloud. This could be due to the nature of the cloud. It is resilient, docile, and lets you scale up and down as needed to deal with larger-than-normal remote worker influxes.

Alisa Bartash

Alisa Bartash

Dinosaur companies, as I call them, will either cease to exist or get with the program and accept some form of digital transformation during the COVID-19 era. Even companies that are pure cloud will have to reconsider which features are important to customers who find themselves with a more comprehensive remote workforce. Many of these firms have remote employees for the first time.

2600Hz Head of Marketing, Alisa Bartash, told me during a recent chat, the pandemic’s allowed developers there to demonstrate the necessity of the cloud. I’m told, already, the company’s made major updates to its opensource platform, KAZOO. She said they’ve been hard at work and recently announced the launch of a beta desktop application, softphone, and video conferencing systems.

According to Bartash, the video conferencing system, now in beta, has over 25 flexible layout options and screen sharing capabilities, I’m told.

“Our desktop app is free of charge for 2600Hz clients, and we intend to keep it free even after Coronavirus”

When the pandemic first started making headlines, Bartash said the company realized it had to examine the company’s product road map to accommodate an influx customers who now work remotely.

I mentioned KAZOO earlier, but now I owe you an explanation. All the technology I’ve discussed thus far resides on the KAZOO platform. The brainchild of 2600Hz, KAZOO is an open-core software platform that provides carrier-grade VoIP and UCaaS functionalities for developers. KAZOO is also built for system administrators and telecom engineers who want to design and install reliable services using KAZOO APIs – like what CPaaS leaders Twilio, and Flowroute offer.

Twilio and Flowroute, however, do not lend access to the entire platform so partners gain full platform control. 2600Hz does. Since the solution is cloud-native, when resellers and service providers come to 2600Hz, they can deploy advanced systems within a matter of days, in some cases, shorter time-frames. “This is why we built KAZOO, she added. Continuing:

“The plug-and-play nature of the solution offers an extensive app store pre-built by our engineering team that customers can turn on and have the full functionality of a cloud-based PBX”

APIs might emerge as the savior of enterprises following the COVID-19 period as they allow companies to maintain continuity, and KAZOO has over 300 of them. At the end of the day, it is about efficiency, and giving end-users everything they need and had when they worked in an office setting. Now that the norm has shifted, the expectation from an increasing amount of employees is that they’ll continue to work from home – long after the novel Coronavirus. It is also why APIs and collaboration platforms will remain in high demand, Bartash told me.

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