As a transformational year draws to a close, enterprises are entering a new phase of development in their corporate telephony as they look for viable, flexible choices that can serve both the present and future of working practices.
Integration and efficiency matter more when you are making long-term strategic choices, rather than scrambling to enable business continuity in a crisis, which is why Pure IP have launched SeRVE: Secure, Resilient, Voice for Enterprise.
SeRVE combines the strength, scale and reach of Pure IP’s cloud-based voice network, with the speed and flexibility of their managed services, as well as 24/7 access to their team of expert voice engineers and management insights.
Pure IP has also introduced two specialised versions of SeRVE to address specific customer needs directly; SeRVE for Microsoft Teams and SeRVE for PSTN Replacement. With a growing number of organisations moving telephony to the cloud with Microsoft Teams, as well as replacing traditional ISDN and PSTN services, these two variants of SeRVE are specifically tailored to address the individual nuances of these two unique migration projects.
As Ian Guest, Pure IP’s Marketing Director, explained, SeRVE was conceived in response to client requirements evolving throughout 2020.
Designed to SeRVE needs…
“After a year of disruption, organisations are more conscious than ever about implementing adaptable and cost-effective solutions to empower their business communications. We are seeing an increasing number of customers turn to cloud offerings and consolidating services to minimise costs and management overheads. However, they still want versatility and flexibility, as well as a degree of personalisation — because no one needs a package that’s ‘almost a fit’; they need something that has been designed for them, and can interact effectively with all of their different systems.” Guest continued,
“They are also looking for transparency about what they’re paying for, and how much each element costs, with many seeking to outsource some of the management so they don’t have to have the resources in-house”
…and to SeRVE the bottom line
Cloud-based solutions are increasingly attractive, due both to dispersed workforces, and a reluctance to invest in hardware right now. Increasingly, clients are also seeing the value in the data and analytics that managed services offer, and the potential to drive economies in new ways. “Once they’ve got a solution in place, they want to control it”, Guest continued, “to know what’s going on in their environment all the time.”
Pure IP have been consulting their customers, and listened to what is driving them, as they designed the SeRVE solution.
“SeRVE is built around our existing network and service offering,” he explained, “but we’ve increased the global reach, added more automation and self-service tools, and developed a suite of fully managed services and migration support. All that means that SeRVE can be tailored to the needs of each customer uniquely, rather than provided as a fixed bundle of services off the shelf – with better insights, increased control, total cost transparency, and easier management.”
Recognising that the business landscape is still in a state of flux, Pure IP has built total flexibility into SeRVE, so that customers can migrate and scale as they need to, wherever and however they are working together. SeRVE’s powerful balance of bespoke service granularity, combined with managed support, might just be the way that organisations can achieve a sustainable competitive edge for the ‘new normal’ ahead.
