What is Brightlink CPaaS?
The full-featured CPaaS Platform Brightlink offers an easy web interface with pre-built tools and APIs for phone, messaging, and other channels in addition to various channels. Users may customize communications to increase client interactions and marketing strategies, from obtaining and activating phone numbers to starting essential services like business texting.
Users have access to all of the IP network’s robust communication features thanks to the Brightlink CPaaS Platform. Either ready-made web interfaces or flexible APIs is used to facilitate this. With Brightlink, companies can now quickly integrate phone, messaging, and other capabilities into their business operations without going through the complexities of various providers for each communication requirement.
Core Features of Brightlink CPaaS
The following essential elements make up the Brightlink CPaaS Platform:
Simple number management
This function allows users to browse a live database of millions of numbers while simultaneously searching, reserving, or ordering local and other toll-free numbers. Additionally, one may manage and transfer existing phone lines, make and receive calls, set up conference bridges, and construct workflows and queues for content centers. Additionally, one may create a PBX with several users and extensions. Finally, it can easily add or modify number features, including E911 and caller ID.
SMS and MMS enablement
Sending group messages, slightly longer texts (160+ characters), and obtaining delivery confirmation and receipts are only a few messaging options available on the Brightlink CPaaS platform. Users can send SMS and MMS messages both domestically and internationally. One can text-enable any number and do all this with a click. Furthermore, delivery parameters may be assessed in real-time analytics.
The SIP API manager
One may rapidly establish SIP trunks using the platform, ensuring that one only pays for the services one utilizes. Additionally, one may build virtual communication channels, add SIP trunks with a single click to any endpoint, and adjust usage based on traffic volume, location, and user count. Further, Brightlink CPaaS helps increase service reliability with built-in redundancy.
Point-and-click API connectivity
With the help of its documentation repository, this feature enables you to build up APIs and access a library of resources. Additionally, one can administer these APIs from a single spot and verify API connections. These functionalities were introduced as part of Brightlink CPaaS 2.0 in 2019. Since then, there have been no significant updates to the platform, but it has continued to provide consumers with robust functions.
Self-service will be advanced with the new CPaaS 2.0 platform, which will also assist businesses in retaining their competitive edge. The Brightlink CPaaS platform 2.0 enables enterprises to quickly access and incorporate their communications capabilities into business processes. Additionally, it gives businesses a better customer experience.
Benefits of Brightlink CPaaS
The Brightlink CPaaS platform unlocks the following benefits:
- Ease of use: The web-based user interface provides easy access. It is an intuitive web interface for your core communication needs
- No learning curve: Its quick start capabilities instantly allow you to get started with accessible, self-service features
- Channel coverage: With voice and messaging enablement, companies can add communications capabilities to applications via robust APIs
- Learning support: The resource library provides access to the API reference library of documentation quickly and easily
- Consolidated views: It is possible to manage all API integrations from one place through centralized connections
The CPaaS platform from Brightlink gives businesses another option, though CPaaS was previously the preferred option for API developers. A comprehensive set of development APIs or a simple web interface for management and administration are available to businesses. The second alternative does away with the need for coding expertise.
However, there is no denying that Brightlink CPaaS is primarily voice/telephony first. Managing phone numbers and communication features are made easy by its CPaaS Platform. It has taken the complexities out of communication, emphasizing voice, starting with an API library and continuing with fast number provisioning and porting.
The possibilities of Brightlink’s solution would be advantageous for corporate leaders looking to enhance communication.
“CPaaS lets companies nix outsourcing, fully embrace CPaaS, and de-isolate IT departments. In an exclusive conversation with UC Today, it frees up developers so they can fine-tune customer and user experiences,” said Joe White, Chief Technology Officer, Brightlink.
Verdict
Brightlink is a top CPaaS contender for companies that need robust and fully customizable telephony and messaging APIs. This value proposition is now bolstered by NUSO’s wide range of communication tools, from collaboration to cloud messaging and even a device as a service offering. NUSO also has its own CRM, which can be useful when integrated with CPaaS. However, few significant releases and announcements remain a concern, as does the lack of channel coverage by Brightlink CPaaS. Enterprises should explore the bouquet of NUSO services and products to maximize this CPaaS offering in 2022 and beyond.
