The extended reality (XR) industry has moved fast — from immersive experiences and virtual meeting rooms to metaverse-style collaboration. Over the last year, as the market consolidated and enterprise XR aligned more closely with communications and workplace platforms, one thing became clear: the next chapter for XR Today belongs inside UC Today.
Immersive technology is no longer a side quest. It’s becoming a standard part of the digital workplace stack, sitting alongside calling, meetings, and collaboration tools. Because of this shift, UC Today is the ideal platform to showcase where XR is having the greatest impact: connected work, shared spaces, and enhanced communication.
Why Now?
Our extended reality coverage has always had a clear mission. We aim to fill a real gap in B2B tech media with serious, analyst-grade reporting on virtual, mixed, and augmented reality. We want to help enterprises and solution providers understand where immersive tech creates measurable value.
A few years ago, the metaverse conversation was loud, fragmented, and often consumer-focused. Now, the momentum is more grounded. It’s also far more useful for businesses.
Today, XR is proving its worth in high-ROI environments such as training, simulation, remote assistance, design, and frontline enablement. Beyond that, it is reshaping collaboration. Spatial meetings, shared virtual workspaces, and AR-assisted workflows are becoming part of how teams connect and get work done.
Because of this evolution, our B2B XR lens fits naturally within UC Today, where workplace innovation, communication platforms, and the future of collaboration already meet.
An Evolution of Extended Reality
UC Today is placing immersive coverage where it now belongs: inside the wider collaboration and employee experience ecosystem.
Our XR reporting will stay enterprise-first, critical, and grounded in real adoption. What changes is the surrounding context. We will now map XR more directly to the tools people use every day to collaborate, run meetings, and stay connected in hybrid work.
As a result, our focus continues to be how immersive tech improves engagement, supports better learning, strengthens distributed teams, and unlocks new collaborative workflows.
And with AI accelerating spatial interfaces, intelligent assistants, real-time guidance, and context-aware collaboration, bringing XR together with UC, EX, and workplace strategy is the next logical step. Rob Scott, UC Today founder, said:
“XR Today is gaining a more comprehensive platform from which to cover the intersection of immersive technology and enterprise innovation.”
What to Expect Within UC Today’s Extended Reality Coverage
Enterprise AR and smart glasses are gaining traction. Spatial computing is entering real workplace scenarios. Virtual and mixed reality continue to mature in areas with clear ROI. All of this will remain on our radar, now as part of UC Today’s broader coverage.
This move also allows us to go deeper into how XR supports the workplace technology stack. AR-guided field service, VR training at scale, mixed reality design workflows, and spatial collaboration with UC platforms all show a similar trend. These tools no longer stand alone. Instead, they are becoming part of a single, integrated enterprise transformation story.
For XR vendors, buyers, and industry professionals, that integrated view matters. Buyer priorities, product roadmaps, and adoption trends are converging across collaboration, communications, and immersive computing. We want to cover that convergence properly.
UC Today in 2026
Expanding our coverage helps us maintain high standards and deliver more value to our communities. As we move into 2026, enterprise tech continues shifting into the intelligence era. Workplaces are becoming more connected, collaboration is getting smarter, and user experience is rising in importance. We’re excited to continue covering immersive innovation with you inside UC Today, through a broader lens that reflects how digital work is evolving.
For more information about this transition, contact us.
